I’m somewhat surprised I haven’t written anything about Project Upstream yet (though Bryn has). Rob has written about the topic numerous times recently (see here and here) which got me thinking about broker listing data, and the future of the MLS. I actually mostly agree with Rob’s vision…

There are some proponents for the entire industry ceasing syndication entirely (specifically to Zillow). The thinking is generally “with no listings, Zillow would become irrelevant and lose all their traffic, all that traffic would frequent agent/broker websites, and the result would be cheaper leads/clients”. So, what would happen if…

Earlier today, Benedict Evans wrote on the topic of Search, Discovery, and Marketing. Particularly if you are a broker or franchises who thinks constantly about syndication & marketing your firm’s listings, you should read it. I wanted to pull this quote out: where do you want…

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a…

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we…

There has been a lot written about the possibility of a national Broker Public Portal for real estate–probably too much, for a project that’s nowhere near being off the ground yet.  Still, the idea rallies the spirits of many brokers, so it has legs. The…

Here’s a rough prediction for what will take the place in the listing syndication arena after the “ListHub-Zillow divorce” (for more analysis on the deal, read Rob Hahn’s thoughts here and here): Zillow will continue to invest in their listing management and reporting dashboard. Brokers & MLS’…

ListHub and Point2 have long been the major listing syndicators of the real estate industry. They represent a substantial chunk of properties on Zillow and Trulia (soon to be one in the same). They were our largest feed providers when I left Zillow in 2010, and I…

AGBeat – Eight Austin real estate firms terminate listing syndication (PS: if you read AG, you should really join the AGBeat community page) Inman – 8 more Austin real estate brokerages turn off flow of listings to portals So, more brokers are shutting off the listings faucet to…

Lately you’ve likely heard your listings referred to as bait. Your listings are the one thing you have to attract buyers. They are the driver to your business and the things that will help you catch the big fish. That’s only somewhat true. In keeping…