Marketing

Latest articles

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

Lifestyle Marketing in Multi-Family Real Estate (Or Lack Thereof)

I’ve been doing a great deal of research lately in the multi-family / rental vertical. Look at just about any apartment community website, and you’ll find the same content structure. Photos (almost always poorly produced) Amenities A Map Floor Plan Images Pet Policy Absolutely none…

Read Article »
Blogging…Local Market Analysis

Blogging…Local Market Analysis

Do you write weekly or monthly market analysis pieces on your own blog or website? If so, would you publish them elsewhere for added exposure? If not, would a place to publish with more eyeballs be enticing enough to get you to write them regularly? From…

Read Article »
For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

For Brokerage Profits, Syndication is an Inefficient Stepchild to IDX

(Note: This post is about industry-wide brokerage profitability in an IDX scenario vs a syndication scenario.  It’s  not about an individual broker’s profits or decision to use IDX/syndication.)   We’re hearing more often that IDX and listing syndication are essentially the same (via Rob).  From a…

Read Article »
Why was there no vote about giving our listings to Zillow?

Why was there no vote about giving our listings to Zillow?

My local Board of Realtors is now sending all listings directly to Zillow, and neither the Board members, nor the Directors, voted on it. If your Board voted or took a poll on the syndication issue, please let us know in the comments. Who we…

Read Article »
A Tale of Two Americas. And the Mini-Mart Where they Collided.

A Tale of Two Americas. And the Mini-Mart Where they Collided.

I wrote about empathy last night. Unrelated to that occurrence, but related to the topic, I watched a TED talk today that everyone should watch — Anand Giridharadas: A tale of two Americas. And the mini-mart where they collided: [via TED]

Read Article »
Revive a Neighborhood: With Imagination, Beauty and Art

Revive a Neighborhood: With Imagination, Beauty and Art

I just watched a TED talk with Theaster Gates about reviving neglected neighborhoods through art. It’s worth watching: I wrote about the concept of a startup house this weekend. The motivator for building either an art hub or a startup house is the exact same: building local community….

Read Article »
Home’s Best Friend

Home’s Best Friend

From Coldwell Banker: Well done. More background on how this campaign came to be:

Read Article »
Kipo: A Landing Page Done Right. Now: Asking for Your Help with Ours.

Kipo: A Landing Page Done Right. Now: Asking for Your Help with Ours.

I often hear from readers that they love the geeky startup stuff (like this) I write from my own experience with Oh Hey World / Horizon. So here’s another one of those. I came across Kipo tonight via a posting inside a Facebook group I…

Read Article »
PlanWiseConnect – Agent/Broker Distributed Browser Extension

PlanWiseConnect – Agent/Broker Distributed Browser Extension

PlanwiseConnect is a browser extension that hovers at the bottom while your clients browse any of the major portals, allowing them an easy way to ask you questions without leaving their screen. Yeah, I don’t think the big portals are going to like this very…

Read Article »
10 Reasons more Photos are Valuable for Agents

10 Reasons more Photos are Valuable for Agents

[Editor’s Note: HomeZada is sponsoring Geek Estate this month, and this is a sponsored post.] Consumers love photos of just about everything on the internet. Just look at the amount of photos on people’s Facebook posts, their dreams and inspirations on Pinterest, the number of…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.