How to make your customers fall in love with your website In the court of online real estate, your customers are judge and jury, but the testimony that you hear will take place out of earshot. The rules are unwritten but they are set in…

Here is a video response by Fred Glick to the Abbott Realty Group’s decision to pull their listings. This is going to be an ongoing discussion for most of 2012 I would guess, as brokerages and agents around the country decide whether or not listing…

Every home has a story — some long, some short. The history of a home includes a lot of things, depending on the age of both the home and the community it resides in. In the case of my parents home in Sammamish, that includes…

If you want to know what consumers (aka your clients) think about ARG’s decision to pull their listings (Geek Estate coverage here, here, and here), look no further than the comment thread of this article in UT San Diego. A few comments from buyers/sellers/home owners: Andrew…

[Pre-emption of syndication flack:  I syndicate.  Most brokers do.  Many value the additional exposure in the current situation.  This isn’t a blanket condemnation of syndication.  It’s merely an analysis of the SEO byproduct of that action.] The real estate industry is buzzing about Edina Realty…

[Note from the Editor: This article was originally posted on SanDiegoCastles.com. I reposted it here because it’s relevant to this audience of geeky real estate professionals looking to figure out what to do about listing syndication in 2012. I haven’t been able to figure out…

Well, here we go again — add one more brokerage, ARG, to the list of brokerages abandoning listing syndication in 2012. Since regular readers already know what I think on this topic given the Edina article I wrote, just head over to Jay’s blog and…

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute…

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the…

I was impressed and inspired by watching this video of Ben Kinney speak about lead generation and creating sales. Paraphrasing Ben, he says that if you aren’t successful as a real estate agent .. You – Aren’t Saying the Right Things … or You Aren’t…