It’s that time of the year when I’m in the giving mood and the Geek Estate Community deserve to get some great relevant content for the Christmas season. Today I’m sharing an example of what I’m doing with video to help strengthen my relationships with…

When I say the words “real estate auction” what comes to mind?  If you are like most others, you will think of a distressed sale where there may be a deal to be had. It also creates a sense of urgency.  You may feel like…

Are you a listing agent?  I sure am not.  Rather, I am a marketing agent.  I don’t list property.  I create strategic marketing plans.  I directly influence the sales process on behalf of sellers. The word “listing” completely devalues the work of an effective real…

Social media is not easy, nor is it free. Time is money..and social media requires a ton of time on a specific platform if you want to see your investment payoff. And that’s precisely why so many fail. Either, A) they don’t put in the…

Sorry, I’m slightly confused for the second time in a week. You’ve probably heard the rumblings in the industry for awhile about brokers threatening to stop syndicating their listings. But no one has put their foot in the sand — until now. Edina Realty announced…

In many markets the online classified site Craigslist.org gets insane amounts of traffic. Many real estate agents have attempted to take advantage of this by repeatedly posting ineffective ads and conclude it’s not a reliable source of website traffic or lead generation for them. Heck,…

The overarching question I’d like your feedback on is this: What Makes for a Great Sellers Page? For those who work the list side of the real estate process, how do you win listing presentations and convince sellers to hire you? I suspect a great…

Here’s a question from Tom Lipinski in Lake St Clair: What is the significance (or non-significance) of having a YouTube page/channel? What can YouTube do for me? One response from Chase Thompson on Twitter: @drewmeyers it has driven 100% of my business that hasn’t been referral…

Tom West, the central character in the Pulitzer Prize winning book “Soul of a New Machine” once said: “Not everything worth doing is worth doing well.” Back in the 70’s, Tom along with perhaps the finest company of computer engineers ever assembled sought to build…

I think it’s safe to say every great real estate agent or broker website needs to have compelling community pages for each community in their entire geographic coverage area. What’s going to differentiate those community pages from everyone else? VIDEOS Here are a few examples…