The “365 Things to Do in [City Name]” concept worked for a few people like Dale Chumbley who made it the whole way though. What’s the the next big thing agents/brokers are going to try on Facebook to gain traffic and engagement? Here’s an idea…

Social media will NOT radically transform your business in the next 12 months. Or likely the next 24 months. There. I said it. Like anything else in life, success with social media takes time and effort. It shouldn’t be a surprise to anyone that social…

Selling real estate is a local game. Buyers in particular want to get a feel for a place. They want to touch, to get a feel for the environment and they want to see themselves not only in a home but in an area. We know virtual…

When starting a conversation, finding things you can relate to the other person is absolutely crucial. If two people have nothing in common, then building a relationship is going to be tough. Enter social objects. The Social Object, in a nutshell, is the reason two…

Who is getting quoted by the local media regarding real estate market trends in your area? I had a discussion about this topic with an John Payson at #REBCSEA last week and saw this tweet from Kristal Kraft — and I decided it’s worth a…

What technology problems do you run into on a regular basis and how do you solve them? How do you decide which CRM to use to grow your business? How do you add a listing to your website? What do you need to do to…

I’m as big a fan of email communications as the next guy, but emails must be sent with my permission. Or I have to know the person emailing me. Or heard their name from someone at least. Or be able to find out how I…

My parents are both real estate agents in Lafayette, CA.  Citing my own usage of the Yelp, as well as my typical “why not be on every site you can be?” stance, about a year ago I encouraged them to create a local business profile…

Geek Estate contributor Tony Kawaguchi is running a social media/SEO experiment to give away an iPad. If you want a chance to win a brand new iPad (who DOESN’T?), head over to his blog and get the details. Right now, his Facebook page has 60…

The advantages of search are widely talked about; even elementary to some. We’ve all heard it before, but do we really appreciate it enough to invest enough time and cash that actually hurts on the onset?