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Digital Marketing for Realtors: The Ultimate Guide

Digital Marketing for Realtors: The Ultimate Guide

Don’t get me wrong: word-of-mouth referrals and print marketing campaigns are great. This old-fashioned methodology is what drove the lion’s share of my business for well over a decade. However, I’m always looking to grow as both a realtor and a businessman, and that’s why…

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HomeSnap Invites

HomeSnap Invites

A few weeks ago, I received the the following invite from HomeSnap: I assume I received the email because I’ve traded emails with Tom in the past (he’s a former client at Virtual Results), and all his contacts were sent the same invite. It doesn’t matter…

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Content Idea for Real Estate Website/Blog: Local Podcast Roundup

Content Idea for Real Estate Website/Blog: Local Podcast Roundup

Once again, you can look to The Evergrey for inspiration in local. Looking for content ideas for your hyper local blog/website? A local podcast roundup for your city (or neighborhood). For a fantastic example, head over and have a look at Everygrey’s ” 10 podcast episodes that’ll…

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A Real Estate Agent Review of Sierra Interactive

A Real Estate Agent Review of Sierra Interactive

I get asked quite frequently what website platform real estate agents & brokers should use. What better way to research than hearing directly from real estate agents using the various vendors? I had a chance to ask Drew Laughlin in Columbus Ohio his thoughts on his experience with Sierra…

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Selling Off-Plan Residences?

Selling Off-Plan Residences?

One of the most interesting technologies I came across in NYC at mipim was Cubedots, which helps sell off-plan residences. Get a flavor by watching this video…

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Opendoor Looking to Reach iBuyers on ESPN

Opendoor Looking to Reach iBuyers on ESPN

I came across the following advertisement on ESPN while checking to see when Game 7 (if necessary) of the World Series was… As you know, there’s no more free lunch…how are those without hundreds of millions in funding getting distribution leading into 2018? News flash: If…

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A First Hand Perspective on BoomTown

A First Hand Perspective on BoomTown

What website platform should you use in 2017? One option is BoomTown. I had a chance to ask Tom Lipinski in Macomb County (a former client while I worked at Virtual Results) his thoughts on his time with BoomTown as his online marketing partner (website +…

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FlyHomes Offers Sellers Guaranteed Closing

FlyHomes Offers Sellers Guaranteed Closing

How often do deals fall through due to financing? 5%? 10%? 20%? FlyHomes is guaranteeing the financing for their buyers to give them an edge in a bidding war (via GeekWire). If a seller agrees to an offer and the deal falls through for any reason,…

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Nextdoor and ListHub / Realtor.com

Nextdoor and ListHub / Realtor.com

While looking at Nextdoor this evening, I noticed a couple things as it relates to real estate listings… They are syndicating listings from ListHub They struck a deal with Realtor.com for the “see more nearby listings” upsell (seen in the screen shot below) Especially since the Move/Realtor.com…

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Email Updates Moved to MailChimp — For Good This Time

Email Updates Moved to MailChimp — For Good This Time

We’re trying the switch from Feedburner to Mailchimp again for email updates (see our 2016 try). If you’d like to subscribe / unsubscribe — or change from daily to weekly updates — you may use the following link: http://geekestateblog.us4.list-manage.com/subscribe?u=574cb0e876d9ad5ad9a640c5d&id=c36ebe5ab4 As of today, I’ve shut off Feedburner’s email…

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