I was having a conversation with a real estate agent the other day as a result of the test I ran as part of Startup Weekend Amsterdam, and we got to discussing conversion. Conversion, of course, varies depending on your goals. Generally, in a real…

The bottom line is that you don’t know the best way to accomplish a goal until you try several different approaches of reaching the same goal. In the web world, that process is generally referred to as “A/B Testing”. A few months ago, I created…

We have all been through the excitement of getting that alert via phone or email that we have a new lead on our site.  We immediately grin, day dream for a quick second of what it may hold in store for us, and head to…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

I have recently gotten to know a real estate professional named Michael Pannell that has made a big mark on Dallas real estate through the use of the Internet.  His team generates 220+ deals per year and 97% of it comes from organic search engine…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?

A/B testing is a crucial component to building great websites that convert traffic to leads. For proof, just take a look at Jay Thompson’s conversion optimization presentation from WordCamp Phoenix. Tiny tweaks can result in huge boosts in conversion — and without testing those changes,…

Another great #retechchat tonight on the topic of increasing website conversion. I’m not going to summarize the whole thing, but I think there is something that came through loud and clear that can’t be repeated enough. The vast majority of your website conversions are going…