Greg wrote about whether Xome is going to rebrand the other day. I saw a television commercial last week during the Seahawks game advertising Xome as the official real estate app of the Seattle Seahawks. I went to their website, and see the primary value…

As you’ve probably noticed, I’ve been thinking about WordPress a bit recently, having spent time re-launching Local Market Explorer and looking into agent review plugins. I can’t help but notice the fact that the largest real estate technology player, Zillow, doesn’t seem to be aggressively…

The other day, we got a referral from Google for the search term: real estate ‘agent review’ plugin widget for websites Clearly a tech savvy agent looking for a response. So here’s the answer. RealSatisfied is one of the clear leaders (from what I can…

When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will…

Related to the opportunity to find leads via social media — has anyone tried Socedo? I’d be curious to hear whether real estate is a viable use case for their offering.

The financial crisis of 2007-2008 was a massive meltdown that say trillions lost; the worst financial crisis since the Great Depression. Why do I mention this now? I saw the new film, The Big Short, last night: The film is definitely worth watching this holiday season. Especially,…

Know the real estate industry well, and interested in doing social media for a living? Inman is hiring

There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or…

[Via JK Realty]

One of the opportunities I’ve written about is showcasing true local experts in a compelling way. That’s why I find StreetAdvisor a compelling project; they are in a great position to swing at this, and have the right brand name for it. Real estate and travel are the…