Creating your company’s own customized URL shortener is faster and easier than you might believe.  Why would a company need/want a custom URL shortener?  I’ll get to that, but if the geeks will please excuse me for a second, the basic premise of URL shorteners…

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like…

A gentle reminder that you have ONLY 8 days left to qualify for the 30 gigabyte SugarSync giveaway we’re running right now. Each free account is valued at $49.99 over the course of the next 12 months. Not convinced of the value? Here are a…

If you are a real estate agent or broker, answer the following questions: Are you knowledgeable about your local community (and potentially other topics completely unrelated)? Do you want to be viewed as an expert in your local community? Do you love getting featured on…

I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and…

Effective use of QR codes in your marketplace will make you look like a tech-savvy, industry-leading rock star.  Ineffective use, will make you look like a fool. You only need to understand one principal to direct your QR strategy.  Your end-user, or lead, is using…

The topic of tonight’s #retechchat was SEO. It’s a topic we’ve spent a lot of time on here at Geek Estate over the past couple weeks — which I think proves its importance to agents and brokers. We spoke at length about linkbuilding, which is…

We’ve been writing about SEO quite a bit recently here at Geek Estate, but that’s because it’s a topic that is clearly misunderstood by many and strategic to any agent or broker aiming to dominate their local market in the next five years. It’s obvious…

Why do you read the stuff on this site?  Do you follow and get feeds for techie, geeky, hot off the press articles and ideas?  Do you love the idea of writing, being quoted, seeing your name shared around the net on Facebook, Google+ or…

As a result of popular demand, the topic of discussion for #retechchat tonight will be SEO for the second time (1st transcript). This doesn’t really surprise me given the number of SEO-related questions I answer on a regular basis. If you have questions, want to learn, or…