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The New Strategic Decision by Move – “Accuracy Matters”

The New Strategic Decision by Move – “Accuracy Matters”

Monday marked the release of two new spots from Realtor.com (Trulia and Zillow also released ads), that are the center of their “accuracy matters” strategy… and In short, I think “accuracy matters” is a pretty smart overall strategy. Accuracy is their core differentiator against Zillow…

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Traffic Does Not Equal Leads and Clients

Traffic Does Not Equal Leads and Clients

Redfin’s CEO, Glenn Kelman, penned a post today, titled “Real Estate Brokers Can Coexist With National Portals by Changing the Way We Share Data” I wanted to call attention to this paragraph: Brokerage sites, including Redfin, should drive more traffic to listing brokers In the…

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New Ads from the Portals

New Ads from the Portals

All three of the major portals – Zillow, Trulia, and Realtor.com – released new television ads today.  I have some thoughts related to the strategies behind them that I’ll share, but haven’t had time to write them up quite yet. In the meantime, have a looksie……

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Spencer Rascoff’s Opening Remarks at GeekWire Awards

Spencer Rascoff’s Opening Remarks at GeekWire Awards

Spencer Rascoff is, of course, the co-founder of HotWire and current CEO of Zillow. He’s as big of an entrepreneur advocate as you’ll find, and shared a few words of inspiration for entrepreneurs last night at the GeekWire Awards ceremony. Here’s the video… [via GeekWire]

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Zestimate Forecast

Zestimate Forecast

Zillow’s newest innovation, the Zestimate Forecast, was announced yesterday… I’m a big big fan of the strategy. Is the data perfect? Nope. Are the forecasts accurate? Who knows. But that doesn’t matter at the end of the day. This is yet another innovation to win the consumer….

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Nationstar / HomeSearch.com Plan to Compete with Zillow / Trulia?

Nationstar / HomeSearch.com Plan to Compete with Zillow / Trulia?

Apparently Nationstar has big ambitions. Nationstar envisions that consumers and real estate agents who come to its site will be able to list their properties, manage them, sell them, buy them, and look for “downstream” mortgage, title, appraisal and closing services. and… Nationstar also said…

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My Thoughts on FLIPT

My Thoughts on FLIPT

You may have seen the interview with Andrey Nokhrin earlier today. I had the chance to sit down with him last week in Pioneer Square and discuss the product/business he is working on, Flipt. Watch the following video for a summary: Here are my high level thinkings……

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A New Technology Brokerage: Surefield

A New Technology Brokerage: Surefield

For those in Seattle, there is a new brokerage in town. Surefield, started by David Eraker, Aravind Kalaiah, and Rob McGarty. Rob and David were both early, early Redfin team members. The online 3D tour technology that is front and center is certainly slick. Buyer…

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Seahawks vs Broncos / Zillow vs Move

Seahawks vs Broncos / Zillow vs Move

Via Rob Hahn… Denver Broncos, in other words, are becoming more like Seattle Seahawks. And I think they’re going to come back pissed off in 2015, and be very dangerous, playing with a chip on their shoulders. True, Move will be dangerous because they are…

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Things Just Got REAL INTERESTING Between Move and Zillow

Things Just Got REAL INTERESTING Between Move and Zillow

Move/NAR filed a lawsuit against Zillow & Samuelson today. And then…Zillow named Curt Beardsley Vice President, Industry Development. For those who don’t know, Curt was just named as the successor to Errol Samuelson (whom Zillow just recruited). Not even sure what to say. Other than “WOW”….

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