I wrote a piece about the Time Suck Economy on Geek Wire the other day, but it’s worth calling out here too. What is the time suck economy? Simple, exactly what it sounds like. The technology economy built around wasting people’s online time. A couple…

As promised, I am sharing the results from the survey regarding usage of real estate CRM’s that ran a few weeks ago. There were 60 total responses, 44 of which came from agents. The fact that 50% of people fell inside the “Other” bucket proves the…

Two years ago I was exposed to the Carmax no haggle pricing model when I purchased my 6000 mile old Prius and I thought it was a brilliant marketing angle.  In a car market that had become over complicated for car buyers that didn’t really ever know…

[Note from editor: For the sake of keeping giving on our minds for the entire holiday season, we’ve beeing highlighting non profits this holiday season as part of our Real Estate Doers Make a Difference campaign (donation page)] Thank you to everyone who made a contribution to…

I’ll admit, I haven’t been feeling the Christmas spirit this year. Truthfully, I haven’t bought a single gift yet and have no real desire to do so. Why? Christmas has become more about spending money on material possessions than it is spending time with family…

There are a ton of CRM’s out there — Top Producer, Wise Agent, HighRise, PropertyBase, and about 50 others — and software vendors in the industry have to pick and choose which ones to integrate with. The missing piece of the development priority for vendors…

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in…

Wow, the Zillow M&A department ha been busy. Today, they announced the acquisition of HotPads — for $16 million in cash. Zillow has purchased Buyfolio, Mortech, and RentJuice within the past year. The acquisition of HotPads gives them another 2.8 million uniques per month, most of whom are…