Every entrepreneur has to pitch their business from time to time. Every real estate agent/broker has to pitch themselves from time to time (their business is themselves). Since you’re likely an entrepreneur or agent/broker reading this blog — there’s zero doubt you should read Marc…

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean,…

Have you ever received a video email before? For most people, video emails are NOT something we see in our inboxes very often, but when they’re used properly – they can be an incredibly powerful communication tool that persuades, informs and builds trust on a level…

This post isn’t really “real estate tech” per say, but I came across one of the most unique properties I’ve ever seen — involving a “story”. A 2,100 square foot house built into a cliff in Utah. It’s selling on auction January 21st. Watch the video…

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive…

  Good Listing Photos Are Critical According to Realtor magazine, it is the number one thing buyers are looking for when browsing your website. When I reviewed some Hotjar recordings from my website, the thing that stood out right away was my photos were not…

Has anyone heard about — or used — REDX for prospecting leads?

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done…

I am guilty of making every possible mistake someone could make while building a local real estate search portal. If you have a real estate web site or are thinking about building one, I hope this list of lessons learned can save you a few…

I’m testing a “Zap” that automatically submits information from Gravity forms into Pipedrive (which I’m currently evaluating as a potential CRM for 360modern.com) as a deal in our pipeline. There are all sorts of integrations supported, from Gmail to GitHub to Stripe. Is anyone else…