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NRT’s Flank…is a Flunk

NRT’s Flank…is a Flunk

NRT threw some money at the portal space, with the launch of Homesforsale.com. When I question whether brokerages / franchises have the chops to compete with the big portals (see here), this “portal” is exactly what I mean (in less than 3 minutes of looking)……

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The National Broker Public Portal: Simplicity, Differentiation Are the Paths To Success

The National Broker Public Portal: Simplicity, Differentiation Are the Paths To Success

There has been a lot written about the possibility of a national Broker Public Portal for real estate–probably too much, for a project that’s nowhere near being off the ground yet.  Still, the idea rallies the spirits of many brokers, so it has legs. The…

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Zillow Ad: “Lake House”

Zillow Ad: “Lake House”

I love this ad. It’s genius. FYI I grew up on a lake (Lake Sammamish).

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Incentives for the Broker Public Portal

Incentives for the Broker Public Portal

A new detail about the Broker Public Portal, from Rob’s conversation with Victor Lund: …the thinking behind the BPP corporate structure is that it will be structured more-or-less as a non-profit. Shares in the company cannot be sold, and no dividends will ever be paid. Should…

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Obama Speaks to Kara Swisher

Obama Speaks to Kara Swisher

Obama’s recent interview with Kara Swisher: [via AVC]

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A Follow Up Related to the National Broker Public Portal

A Follow Up Related to the National Broker Public Portal

A couple months ago, I wrote a few thoughts about the National Broker Public Portal project. As a result of seeing Rob’s recent post, I noticed there are a few updates to share, such as the new website (brokerpublicportal.com) and they are in fact moving forward…

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A Startup to Check Out: Keep

A Startup to Check Out: Keep

Take a peek: Keep. From my understanding, it’s a branded version of the home reports Zillow send (details). Smart approach. [H/T to Audie for the heads up on this one]

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CPM vs. CPC

CPM vs. CPC

Here is an example of why newspapers are having a hard time vs. Google. My local paper charges $50 CPM, which is $50 per thousand impressions, for a banner ad near the top of their homepage. Keep in mind this banner is not targeted to…

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The Future Listing Syndication Landscape

The Future Listing Syndication Landscape

Here’s a rough prediction for what will take the place in the listing syndication arena after the “ListHub-Zillow divorce” (for more analysis on the deal, read Rob Hahn’s thoughts here and here): Zillow will continue to invest in their listing management and reporting dashboard. Brokers & MLS’…

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America’s Best Communities

America’s Best Communities

I saw a sponsored post on GeekWire today, titled America’s Best Communities. I clicked, since COMMUNITY is what I think about all day, everyday (building Horizon) — and community in a real estate context is something I have a fair amount of experience with. (I’m sure…

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