Facebook, LinkedIn, Twitter, and the rest of the social networking/media gang are no longer a secret to real estate agents across the country. Most are well aware of these tools and generally accept the notion that they can be powerful when leveraged for business. Specifically,…

While most brokers and agents are “saving” money, there is no better time to build an effective, lead-generating real estate site.
And why a strong domain costs more than gold, and how to go after profitable “long tail” keywords, to sharing my $2,000 website design mistake. I share my heart-wrenching, market-dominating, time-consuming and ultimately profitable strategies for your real estate site.

As we head in 2011, I think it’s safe to say listing syndication has been an accepted “best practice” for agents and brokerages alike for a couple years. ListHub is the largest player in the syndication game, but they were purchased by Move (who owns…

Reading Seth Siegler’s “A Real Estate Groupon?” post got me thinking this morning. Seth talks about trying to figure out how to use Groupon to sell real estate. I’m thinking along similar lines. However, I don’t think the opportunity is to use the existing Groupon service…

If you own a web site, you may have seen web traffic reports for your site. Every website host provides some form of traffic analysis tools and reporting features as a part of their web hosting package. Based on my experience, many site owners are…

In addition to using Twitter and Facebook for branding, direct traffic, and relationship building, you can now add “better SEO” to the list of reasons to use the social platforms. While most in the SEO world have thought links shared on Twitter and Facebook have influenced…

Twitter search is now one of the most widely used search engines on the web.  With more than 1 billion tweets indexed each month, and more than 150 million Twitter members, that’s a lot of timely content and people at your fingertips.  I know you…

This is the first I’ve come across Brett Clements, but WOW. Seriously — is anyone doing video like THIS in the United States?? If not, WHY? From Larry Lohrman at Photography from Real Estate.

A/B Testing is a way to test different headlines, calls to action, or anything else on your website with different segments of visitors.  Instead of just guessing which headline converts your visitors into clients, you actually test several version and pick the winner. Sounds great,…

Today, YouTube is testing their new YouTube livestreaming platform. Here’s the current line up of content: But this post isn’t about YouTube; it’s about the question of when this technology will become used in the real estate industry. The technology has been around – Jeff…