Those of you who have an indexable IDX product on your website know how powerful it can be. It can help drive traffic to your site for long-tail search phrases such as addresses, as well as MLS number searches. Early adopters of indexable IDX got…

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin…

I noticed today there were a few people who found Geek Estate organically by searching for “real estate side bar widget“. Frankly…I’m not exactly sure what they are looking for. “Real estate” is a fairly broad term when it comes to widgets. Were they looking…

I’m curious, what is the biggest challenge in your business right now? Please take a minute and pick one of the following…

If you’re a broker trying to figure out your unique value prop when it comes to search, go read Joel’s “Don’t build broad, build narrow” post on 1000watt. A few narrow search options to consider optimizing for. Find homes that are within… …X minutes of…

Mоѕt buyers today prefer pulling up their favorite search engine and running a quick search online to find out аbоut the latest properties аvаilаblе on their local market, but the visitor to lead ratio with online traffic can be unusually low…if you don’t know how…

Keller Williams launched a mobile search app this week, essentially creating 88,000 branded agent apps (each agent has a unique download code). Props to them for tackling mobile — but I’m not sure if this is enough. Distribution is the problem when it comes to apps,…

Patch is struggling and laying off 400 people. The neighborhood opportunity is still up for grabs. The real estate industry should band together, and go after this local news opportunity. Create a destination for hyper local news all across the country. Why more brokerages aren’t…

We’re already seeing a slight trend of some agents and brokers not believing IDX is vital. With the continued rise of mobile, will the next trend be the demise of agent and/or brokerage websites? Before you go blast me for making such a ludicrous statement…

I firmly believe the future of search – in all verticals – is less information, from more trusted sources. For instance, in the travel industry, travelers don’t want to spend hours sorting through 50+ reviews about every hotel or activity. They want concise information, from…