Three things are making me write this post… 1. To win at SEO, you need links. Without fail, 90% of conversations I have with agents or brokers involve search engine optimization — and link building is where SEO is won or lost. 2. Everyone has a…

The hard core techies in the audience have likely already heard the news that WordPress 3.5 is officially available (codex here). New features include: New media manager Default theme – Twenty Twelve Admin enhancements Upgrade today…

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in…

Once every other week I get approached by an agent that tells me a story that goes something like this: Hey, I know you’ve built a bunch of successful niche real estate websites that generate you over 100 leads each month. I hired this guy…

Given the importance and increasing growth of online channels in the real estate industry, I’m surprised that a lot of real estate brokers (and large firms) are still not tracking the performance of their website today. By performance, I’m not simply referring to basic website…

One question I’ve been asked a few times is where to find public property records in bulk — beds, baths, square footage, recent sale prices & dates. If you are an entrepreneur out there looking to build a killer real estate portal, you’ll likely need to…

At this point, we’ve lost count of how many real estate apps exist for both the iPhone and Android platforms. They come with a wide variety of functionalities because, as we all know, different users have unique preferences when it comes to looks and usability….

MLS® and REALTOR® Trademarks in Meta Tags Google is certainly all the buzz talk in the SEO world these days and us Real Estate Agents are not immune to the unfortunate penalties and updates our beloved Google has bestowed on us.  With all the Penguin…

Those who have done it know moving WordPress sites from one host to another is a huge pain in the butt. I’m currently going through a migration of sites from WiredTree to Dreamhost. My good friend, Andrew Mattie (who works at Zillow), completed the migration…

One of the biggest issues agents face with driving traffic to their websites is often the least talked about. Yes you need to build backlinks, establish a social media presence, build relationships online, but the under-utilization of building a site with a large amount of content is…