Facebook is major player online and competing with Google for users and traffic.  Agents and brokers need to seriously start thinking of ways to incorporate that in their business plans. I would be really interested to hear how agents are effectively driving traffic to their…

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…

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Today Flexmls has taken its IDX WordPress plugin out of beta and it is now available for purchase and download. I have been beta testing the plugin for a few weeks and found it works well. There is a $240 per year annual fee for…

As part of talking to agents about our new predesigned sites, I’ve been asked several times what domain name to use for an agent site. There are 3 main approaches to picking a domain name in my mind: Use your own name as your URL….

WordPress.com websites are free, much easier to setup and has secured login (SSL). This provides limited control when coming to theme selection, installing plugins or widgets. The lack of capability to embed custom code is one common complaint I hear from realtors as evident from…

It’s my strong believe that 70% of the real estate agent and broker websites will be on WordPress within 3 years. And yes, I’m here to tell you that you should switch to WordPress sooner rather than later. My question for those thinking about migrating…

Congrats to my good friends over at Diverse Solutions for releasing dsSearchAgent 3.0! For current Diverse Solutions clients, you’re probably already aware dsSearchAgent 3.0 was released yesterday from the email that was sent out yesterday. However, for agents out there on another IDX platform or…

Some real estate agents out there have to reread the popular best selling book  “Who Moved My Cheese” because they are just far to stubborn, and, more importantly, are losing market share. Here’s The Background To The Story I recently had a conversation about online…

Google Fusion Tables is a modern data management and publishing web application that makes it easy to host, manage, collaborate on, visualize, and publish data tables online. Though in beta stage, I liked its potential and wanted to give it a try. Zillow Real Estate…