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About Justin Britt

Justin Britt ( is Head of Innovation and Co-Founder of a little Hawaii Real Estate company. Britt oversees user interface design, SEO, programming, public relations and social media for Hawaii's 6th largest and fastest growing real estate brokerage.

How To Increase Traffic to Your Website…Google Instantly!

by Justin Britt on 6:14 pm October 7, 2010

Will Google Instant Change The Longtail As We Know It? Recently, I was on Maui (I know…I live a tough life) helping top Wailea real estate agent, Dano Sayles, get up to speed with Hawaii Life’s back end tools. While I was there, I had the pleasure of meeting Dano’s web developer, Brad Carroll, CEO of Dakno Marketing. After a long day of  work—then drinks and sushi at some of South Maui’s local hot spots—Brad and I retired to our townhouse at Hoolei. We stayed … Read More »

Understanding Google's May Day Update

by Justin Britt on 5:28 pm August 4, 2010

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day update caused such an uproar in the SEO world. With Google pushing out 1+ algorithm changes a day, why spend so much time understanding the May Day update? Because this one update was responsible for traffic losses not seen since … Read More »

RSS Feeds & Real Estate Leads – Really…"Kiss Your 'RSS' Good-bye!"

by Justin Britt on 5:39 pm May 25, 2010

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a smart observation, but Eric’s post had to do with RSS feeds as they pertain to blogs and the reading of real estate articles. Today, I’m here to talk about RSS feeds as they relate to MLS data. RSS Feeds + … Read More »

Can I Get A RETS Feed?

by Justin Britt on 12:15 am April 27, 2010

I got some great news the other day. One of my local MLS’s finally became RETS compliant. I could now get new properties updated to my site every few hours. I was stoked. The call to the MLS was made shortly after hearing the news, hoping to have RETS up and running within the week. My sales rep picked up the phone and I asked if I could cancel my FTP and XML feeds, and replace it with RETS. “But we don’t offer a RETS … Read More »

Generating Real Estate Leads Through Social Media

by Justin Britt on 2:43 pm March 18, 2010

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?” At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer of HitWise (check out his book Click). During his talk Bill shared some interesting statistics: Social media accounts for 3% of online business. Of that 50% comes from Facebook (or 1.5%). With so little opportunity coming from social media sites … Read More »

Will Realtors Property Resource Be A Game Changer?

by Justin Britt on 7:39 pm February 14, 2010

I looked up from my computer to see HAR president Tracy Stice sifting through an organized mess of papers on his desk. “So what do you think about RPR (Realtors Property Resource)?” Tracy asks. “Well that depends if they get property data from MLS’s,” I say. Tracy smiles and I realize he knows something I don’t.

World's Top SEO Professionals Reveal Search Engine Ranking Factors

by Justin Britt on 7:38 pm January 14, 2010

Every couple years SEOmoz surveys top SEO professionals to get their thoughts on current search engine ranking factors. The result is a document detailing the opinions of leading SEOs on what works and what doesn’t when it comes to search engine optimization. This is a great resource for real estate agents & brokers working on their own sites who don’t have the time or money to do their own extensive testing to compile this type of information. Check it out… SEOmoz’s Search Engine Ranking Factors … Read More »

Site Speed to be a Google Ranking Factor in 2010

by Justin Britt on 5:54 pm December 17, 2009

At Pubcon Matt Cutts anounced that your site speed may become a search engine ranking factor in 2010. Makes sense since good websites load quickly…and Google makes it’s money by placing good websites at the top of their search results. Resources: Video from Google on site speed Google’s site speed tool and best practices

Microsoft's Bing Link Building Tips

by Justin Britt on 2:24 pm November 24, 2009

Microsoft’s Bing search engine has been making some great strides as of late. According to the latest comScore search engine ranking release Bing has posted a greater gain in market share then even the all mighty Google! And with the Microsoft/Yahoo! search engine deal in the works, Bing is poised to take an even larger share of the market. So what does it take to get to the top of Bing’s search results? Link building of course! Lots and lots of it. And who better … Read More »

Need Content For Your Real Estate Site?

by Justin Britt on 1:34 pm November 16, 2009

When trying to rank in search engines one of the most important factors is creating valuable content on your website. Content that is useful to your visitors and that people will naturally want to link to. The problem with developing content is that it can be: Time consuming – if you’re doing it yourself Expensive – if you have somebody good writing for you Junk – if you find a cheap solution Well I just got back from Pubcon Las Vegas and it’s no surprise … Read More »

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