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Tag Archives: hyper local

Tag Archives: hyper local

Seattle in Progress — and an Agent/Broker/Franchise Opportunity

by Drew Meyers on 1:22 pm January 13, 2017

I found Seattle in Progress (a web app by Ethan Phelps-Goodman) this morning in the Evergrey newsletter…it helps you figure out what’s being built in the city of Seattle. Guess what I did when I found it? I immediately sent it to my friend who lives a few blocks from me. Both he and his wife thought it was a cool and valuable (that’s the key part) website even though they are not buying or selling. I also sent it to my sister and brother-in-law, both of who … Read More »

Teams, Leads, and the Long Term

by Drew Meyers on 2:16 pm January 6, 2017

Lead generation offers for real estate agents

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean, mean machine. A machine that could be replaced. It strikes me that the old-school top producer — a referral-driven creature dependent on a smile more than systems — may be more enduring in an age where artificial intelligence and machine … Read More »

Local Real Estate Marketing Tips

by Ryan Gullett on 4:20 pm November 17, 2016

Real Estate Marketing Tips

Bad real estate marketing tips can feel like a hamster wheel. It is just going around in a circle with no real direction. PPC campaigns and social media advertising is great for exposure,but they often have horrible conversion rates. Recent content on GeekEstate has done a good job covering CRM’s and database tools. How do you fill those systems with good quality leads? You get local! I think lots of agents are missing out on a very valuable gold mine of leads. The Real Estate Agent … Read More »

A Broker Example Using StreetAdvisor

by Drew Meyers on 1:46 pm September 12, 2016

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self identified by asking questions (same core reason many contribute to Zillow Advice and Trulia Voices), breadcrumbs (SEO), and reaching a new audience specifically researching neighborhoods and cities you serve. Who gets the agent/broker value proposition? Eric Bramlett in Austin. I’ve known Eric … Read More »

Comment Marketing with Local Advice

by Drew Meyers on 9:00 am August 23, 2016

Great agents have deep, deep local expertise — and an incentive to share it. Hence why I’ve long thought there is a play to be made around showcasing local experts. Zillow Advice and Trulia Voices and Localism (check this press release from 2008) used to be the rage when it came to comment marketing with local advice. I don’t hear much about local advice comment marketing much anymore, though I’m sure there are some people who still have success leaving local advice breadcrumbs across the internet … Read More »

Special Offering for Brokers / Teams

by Drew Meyers on 4:28 pm July 21, 2016

We’re looking for a few strategic brokers / teams for StreetAdvisor’s revamped white label offering to promote as showcase clients — at a much lower price point than previously offered at. The “why”? Engagement, and conversion. Buyers looking at your site are already researching neighborhoods and cities elsewhere. Enable them to do that on your own site, so as to not give them a reason to leave. Or, even better, heavily invest in community building and end up with a completely differentiated set of hyper local tips and advice sourced from your … Read More »

New Restaurant Openings Nearby

by Drew Meyers on 7:45 am July 15, 2016

I got a “Must try local restaurants that just opened near you” email from Yelp yesterday… Please tell me, why exactly are brokerages/agents/teams not the ones delivering this?

Hoodline’s Neighborhood Kits for Your Website

by Drew Meyers on 12:07 pm July 12, 2016

I hadn’t seen Hoodline before; here’s their about page description: We want to be the go-to source for news about the places where you live, work and play. Restaurant openings, housing developments, retail news and more — whatever’s happening in your neighborhood, we’ll get the scoop and keep you in the loop. The same goes for crime, transportation issues, and the lowdown on the woman walking her duck around the Haight. We’re curious about all of it. And we’re pretty sure you are, too. They … Read More »

Local Q&A, in a Branded Native App

by Drew Meyers on 1:49 pm May 15, 2016

I wrote about the possibility of putting “Zillow Advice into a mobile app” in 2013. That was before I ever started consulting for StreetAdvisor, whose business model is to white label their local reviews + question & answer offering to brokerages/franchises (or corporations). Especially for the brokers and franchises reading, would you find value in a standalone branded app to allow buyers/sellers/home owners to ask questions to your agents — with the goal of establishing your agents as the true local experts? Of course, the critical … Read More »

Long Term Defensibility as a Franchise with Deep, Unique Local Data

by Drew Meyers on 12:42 pm May 9, 2016

I think a lot about long term strategic defensibility when evaluating any business (& building my own). The best companies, focus on what they do better than anyone else, that is extremely hard to duplicate — and stay focused on executing on increasing that defensibility. You’ve got to build a moat to protect your castle. In the context of web and mobile assets, without a “moat”, someone will inevitably knock you off. From the real estate franchise perspective, what’s defensible about your lead generation efforts? What’s your moat? We … Read More »

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