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Tag Archives: real estate portals

Tag Archives: real estate portals

A Few Thoughts on RealEstate.com

by Drew Meyers on 10:00 am May 3, 2017

As a skeptic that millennials need another portal, I said I’d withhold judgement until I saw the product. Yesterday, I had a few minutes to take a look at the new RealEstate.com. It seems the main differentiator is searching by cost. An “All-In Monthly Pricing” module is shown on all property detail pages: As a millennial who hasn’t bought a home yet, I do see value in a clear cost breakdown like this (as long as its accurate). Part of the simplified search is the ability … Read More »

Do Millennials Need Their Own Portal?

by Drew Meyers on 7:23 am March 30, 2017

Another portal, targeted at millennials? Will that get adopted? It seems we’re about to find out with Zillow Group’s upcoming launch of RealEstate.com.

Building Your Own Local Real Estate Portal? Stop and Read This First

by Sep Niakan on 9:46 pm November 15, 2016

I am guilty of making every possible mistake someone could make while building a local real estate search portal. If you have a real estate web site or are thinking about building one, I hope this list of lessons learned can save you a few headaches along the way. How I Decided to Launch My Website and 8 Years of Agony It all began in 2007, when I purchased a few ad spots for a few hundred dollars a month from a local Miami condo … Read More »

Building a Real Estate Portal?

by Drew Meyers on 11:57 am October 17, 2016

I know international entrepreneurs are reading (I’ve met/spoken to a few of you), some of whom are working on real estate portals in various countries. A real estate portal is a fairly defined technology product, which includes: A home page with search Search results & filters Property details pages Location/place pages User accounts How many times has that been built? I’ll wager a guess, the answer is “far too many”. Transmitdata recently released a “portal in a box”. I know that’s a challenging proposition, since most teams seek to customize … Read More »

SRE Matrix, and Recreating the Portal Wheel

by Drew Meyers on 3:55 pm August 30, 2016

SRE Matrix has $200 million in funding from Takeshi Sekiguchi, operating a discount model in Hawaii and San Diego, and looking to expand (see Inman). What are they doing with all that money? Building another national portal… The brokerage planned to have set up shop in 14 states by July, but it’s currently only operating in Hawaii and San Diego. It decided to hold off on expansion until it could field a nationwide property search site, Young said. Led by Lucas Haldeman, a former product manager at realtor.com operator … Read More »

Nestigator – Are There Legs in Making Search More Social?

by Drew Meyers on 9:00 am August 18, 2016

I spoke with Jerry at Nestigator while I was in San Francisco a couple weeks ago. Their stated value proposition: Connect Search Collaborate Nestigator lets you build your home searching dream team with your family, friends, and agent so your home search can be a breeze. A more social search experience. I discussed this topic with a friend in Seattle looking for a home over breakfast a few weeks prior to my conversation with Jerry. He actually doesn’t want his agent privy to his conversations with his … Read More »

How to Differentiate a New Portal?

by Drew Meyers on 8:30 am August 17, 2016

Can you still build a real estate search portal? Yes, absolutely. Anything is possible. That said, if you plan to build a portal and compete – you need to win the consumer (buyers), somehow. Without buyers, no one in the industry makes any money. So, how do you attract them? They are already using agent and broker websites, and/or a combination of one or more portals. There’s not some huge untapped market of buyers not already using Zillow, Trulia, Redfin, etc. To compete at the portal … Read More »

SEO Tricks for Real Estate Portals

by Drew Meyers on 11:47 am March 6, 2016

Syndication SEO Real Estate

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry that moves fairly quickly, and I haven’t been following trends day to day since 2011 while I worked at Virtual Results. That said, I think the same core tenants of SEO apply now as then. What are the high level … Read More »

Xome’s Brand Problems

by Drew Meyers on 11:39 am January 8, 2016

Greg wrote about whether Xome is going to rebrand the other day. I saw a television commercial last week during the Seahawks game advertising Xome as the official real estate app of the Seattle Seahawks. I went to their website, and see the primary value proposition as: Everything you need to buy and sell a home – under one roof. Those who know the industry (like those who read this blog) know that’s a massively broad value prop that is all but impossible to deliver on. … Read More »

Agent Invitation – Another Agent Portal Attempt

by Drew Meyers on 10:50 am November 3, 2015

Sounds like another agent/broker portal is in the works: Agent Invitation. I hope they study other attempts at agent portals, and have a clear strategy. On their blog, I see the following numerous times: We’re for Brokers, Agents and Consumers. I’ve read a few of their blog posts, and still don’t understand how they plan to succeed (or what success is to them) other than they will provide “helpful information” to consumers. I’m sorry, I just don’t buy it. What’s the core consumer win buyers and sellers … Read More »

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