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Tag Archives: real estate SEO

Tag Archives: real estate SEO

The Quest for IDX Policy Revision, and Redfin’s Advantage

by Drew Meyers on 9:30 am September 23, 2017

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then, I realized Rob pretty much wrote everything I was going to say. Kelman — and Redfin — KNOW they can, and will, annihilate every other broker/franchise in the SEO department. They are already doing it. The suggested IDX change will … Read More »

The World of Plumbing SEO

by Julius T on 8:34 am October 24, 2016

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I think of searching for maintenance professionals, I am reminded of the first time I had a real emergency for an investment property. I was a novice investor at the time and did not have my maintenance contacts in place yet … Read More »

How Realtors Can Improve Their Search Engine Rankings

by Sean Killian on 6:45 am May 26, 2016

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup their organizations best to succeed. In this article, we are going to take a look at some of the most important factors that have the ability to dramatically improve your web and search engine visibility. Ensure your website is user … Read More »

4 Reasons To Ignore SEO In Your Content

by Ben Kubic on 11:46 am January 4, 2016

4 reasons to ignore seo in your content

When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will lead to more clients, right? I wholeheartedly disagree. I’d rather see all of my search engine clicks come from searches for “Virgent Realty” rather than “Real Estate Agent in Atlanta,” because that means my clients are interested in working with … Read More »

Topical Hubs To Increase Your Real Estate Rankings

by Andrew Gale on 6:56 pm November 11, 2014

Topical hubs aren’t exactly new but, they’re still a very interesting topic with an expanding knowledge base. Starting to use them with your real estate blog might be exactly what you needed to give you that extra boost. What is a topical Hub? Topical hubs are the relationships two ‘entities’ have with each other. A real estate example would be: The relationship between a specific neighborhood and it’s city. Understanding these types of relationships can potentially help your real estate seo in picking up long-tail keywords … Read More »

Google’s Panda 4.0 Update

by Sean Matyja on 3:23 pm June 12, 2014

If you are running a real estate website (or frankly any type of website), you should be aware of Google’s Panda 4.0 update that occurred on May 20th, 2014. If you are unsure what this means for your website or you are still trying to piece together what Pandas and Google have in common, then you may want to continue reading. The Basics Google is a search engine that people use by searching in key words to find relevant websites. A typical search can yield … Read More »

Real Estate Websites and Outbound Links

by Mark Hankel on 10:40 am March 11, 2014

Does your Real Estate Website have outbound links? The typical authority sites Zillow, Walkscore, and GreatSchools offer some great data and insight for your users. But to use that data, you have to link to the source. What is the ranking cost – if any? Is it worth it? According to moz’s onpage seo grading, it is okay to link out. Here is a an excerpt from their on-page grading tool: moz quote: Linking externally is generally a good thing I have approximately 50 real estate … Read More »

Real Estate SEO | Be Better Than Your Competitors

by Robert Andolina on 6:12 am October 30, 2013

The real estate industry is one of the most complex industries on Earth to gain market share in. The reason for this is the fact that hundreds of real estate agents are all competing against each other in their local market every day, yet they remain united as team members under the umbrella of a larger brokerage. What this means for individual agents is that to promote & gain new real estate business, they have to rely strongly on brand recognition of their main brokerage, … Read More »

Expanding on the SEO Debate as it Relates to Listing Syndication

by Drew Meyers on 11:42 am February 13, 2012

Syndication SEO Real Estate

I firmly believe that SEO is at the route of this listing syndication discussion that has been picking up steam since Edina and ARG stopped syndicating their listings, so wanted to expand on the SEO discussion that Sam picked up on. Some have defended the SEO tactics the syndicators use, but most simply don’t understand SEO — which is prompting this post to help the industry better understand this issue. Specifically, I wanted to address the thought by some agents/brokers that “without my/our listings, I/we would outrank … Read More »

Where the Real Money is Made with Social Media

by Drew Meyers on 11:34 pm January 23, 2012

We all need to make money from the activities we spend our time on. Social media is no different. Every so often, there is talk about social media being a waste of time and the ROI not being there since most agents can’t directly attribute transactions back to clients they received from social media. But, make no mistake about it — there are agents and brokers making money from social media. But not in the way that you think. You want to know how agents … Read More »

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