Companies want more leads. The first thing that comes to mind is “I need more traffic.” But is that really your problem? More traffic is not what you need In my previous job, one of the first things I did with a new or potential…

I’m very excited to be back editing helm of GeekEstate Blog. When Drew asked me to partner with him, it was an easy decision. GEB has been a “go-to” resource for real estate industry professionals and the vendors that provide technology services to them. We’re…

1980 called, they want their Real Estate Agent Brand Back! Remember when, in Real Estate, the Agents used to Brand Themselves? “#1 Real Estate Agent in Anytown USA!” or “Joe Blow, Your #1 Lister for Brand X” etc. Things have changed and the biggest mistake made these days is the…

I’m happy to announce Mike Price is taking over as managing editor of Geek Estate Blog. Mike is certainly no stranger to Geek Estate — he’s been with Geek Estate since the beginning as a contributing author, acted as the managing editor in 2010 while…

I just talked about nailing local the other day. Today, NextDoor launched version 2 of their site. Good reminder that people are innovating, every single day in the local space. It may be a month from now, a year from now, or 3 years from…

“It all started with a “Tweet” … Not just any Tweet, but my very 1st Tweet! It was to the former Editor of this very Blog, Mike Price, at that time Mike operated an RE.Net company that handled content syndication. he can now be found…

I’d argue that real estate agents/brokers are in a better opportunity to nail local than anyone else (remember, you should be the local expert). For those who want to reach home owners in your own local area — read this post. It’ll get you thinking…

1.  Listing your property online before advertising to relatives, friends or neighbors. Most agents get a listing, snap photos and upload it online as quickly as possible.  This is a mistake and there is a lesson we can all learn from For Sale By Owners…

From one of my favorite movies of all time – Good Will Hunting. I can’t learn anything from you I can’t read in some fucking book I’m in that camp too. If I interact with someone who just wants to spit facts and figures and…

I was recently introduced to the founders of Closing Time, a collaborative online service for real estate agents, lenders, and home buyers who are navigating the purchase process.  The founders, Jonathan Aizen and Paul Knegten, come from a mix of technology and marketing/advertising backgrounds, and…