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WordPress Releases Version 3.5

WordPress Releases Version 3.5

The hard core techies in the audience have likely already heard the news that WordPress 3.5 is officially available (codex here). New features include: New media manager Default theme – Twenty Twelve Admin enhancements Upgrade today…

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Sad Truth: New real estate tools don't integrate with CRM

Sad Truth: New real estate tools don't integrate with CRM

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

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5 Ways to use Retargeting for Real Estate

5 Ways to use Retargeting for Real Estate

Retargeting has been a buzzword for the past year or so, and for good reason. Retargeting is an effective tool to increase website conversions. Depending on your setup, it can often be an inexpensive marketing channel. So how would you use retargeting for real estate?…

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Google Authorship & Link Diversity

Google Authorship & Link Diversity

Drew blogged about Google Author Rank back in April, and the rate of authorship markup adoption has been steadily increasing since then. It’s ridiculously easy to add the markup in WordPress and Google is dangling a pretty big carrot for us all: Better click through in…

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The Agent Selection Process

The Agent Selection Process

HomeLight is aiming to help you finding the perfect Realtor, based on their expertise. It’s a great premise. But do people care? My friend’s brother recently got married, and he and his wife are about to buy a house. How did they choose an agent? The…

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Building Effective Wireframes on the Cheap

Building Effective Wireframes on the Cheap

Once every other week I get approached by an agent that tells me a story that goes something like this: Hey, I know you’ve built a bunch of successful niche real estate websites that generate you over 100 leads each month. I hired this guy…

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Zillow Acquires HotPads for $16 Million in Cash

Zillow Acquires HotPads for $16 Million in Cash

Wow, the Zillow M&A department ha been busy. Today, they announced the acquisition of HotPads — for $16 million in cash. Zillow has purchased Buyfolio, Mortech, and RentJuice within the past year. The acquisition of HotPads gives them another 2.8 million uniques per month, most of whom are…

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Disruptive Real Estate Play?

Disruptive Real Estate Play?

Every now and then, something disruptive comes along in the real estate industry — what WestMill Capital is doing with 1351 H Street building in Washington DC is one of those initiatives. Dan and Ben Miller have been beta testing the idea that anyone should be able…

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DoorSteps Released to the World

DoorSteps Released to the World

Doorsteps is now open to the world! Michele Serro and Doorsteps was introduced to me by Greg Fischer, someone I didn’t even know a year ago but now one of the people I trust most in this industry. Ultimately, the people my trusted friends recommend I talk…

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A Few Items to Note

A Few Items to Note

I just got back to Seattle for Thanksgiving, Startup Weekend (at Zillow HQ), and to see the Red Hot Chili Peppers on Thursday at Key Arena. I’ve been heads down on Oh Hey World lately (if you want super early access to the beta, shoot…

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