Since the majority of conversions on real estate agent and broker websites occur by funneling buyers into a compelling search experience, choosing an IDX provider is the most important decision to be made during Geek Build 2012. After a great deal of discussion, we’re almost…

The next Geek Build 2012 decision to be made is choosing a WordPress theme framework to build participants’ new sites on top of. There are obviously thousands and thousands of free themes floating around out there — but the support, code quality, and updates from…

When I decided to redesign my Colorado Springs real estate site, I didn’t realize it would take as long as it did. I demo’ed pretty much every web design & IDX product on the market, and ultimately landed on Displet. When making my IDX decision,…

Drew Meyers and I spent an hour with Eric Bramlett discussing the ins and outs of the Displet IDX and how the Geek Build participants may apply it for their new real estate sites.  Below is the totally unedited conversation between the three of us…

My interaction with IDX solutions has been an ongoing process for almost 20 years as a Real Estate company owner and as a Web Designer/SEO expert.  To clarify up front, I am not employed by Real Geeks nor by any other IDX company. I was…

You can succeed by blogging 5 times per week. Or not. You can succeed by video blogging once per week. Or not. You can succeed by spending money on Zillow. Or not. You can succeed by syndicating your listings to all corners of the web….

Once the steering committee’s IDX recommendation is complete, then we can really move on to getting the wireframes completed, designed, and built. I thought it would be helpful to put together a checklist for site participants so they know exactly what they should be working…

The steering committee for Geek Build 2012 would absolutely love to have an IDX Review for each of the 5 IDX providers still on the table prior to making a final recommendation. Daniel Bacon has written a full review of Diverse Solutions, but there are 4…

In every business, there are short term considerations and long term considerations. Short term decisions often lead to quicker revenue, but cost more and take money and resources from building your long term brand. Long term decisions give you greater strategic flexibility over the long…

This is the first of several posts relating to the IDX solutions that are on the table for Geek Build 2012, and focuses on my experience with Diverse Solutions. This post is meant to start a dialogue relating to the pros and cons of their…