Another question from Jason Richards: How do you determine whether or not to target common search phrases vs uncommon search phrases? How do you find a happy medium? As a general rule of thumb, specifically targeting uncommon search phrases is not a good use of…

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard….

Every “builder” understands the importance of a strong foundation. When most people think of builders, they likely think of home builders — so let’s run with that a bit. For those that know what they are doing (ie home builders), the process of building a…

I’m starting to hear more and more people in the real estate industry talk and ask questions about Zopim, a company specializing in integrated live chat software for use on websites. Who’s using it, and is it generating leads for you?

The latest numbers from WordPress are out: 14.7% of the entire web (top 1 million sites) are running on WordPress 22 of every 100 new active domains are running on WordPress If you’re still on a proprietary platform build in the 1990’s — are the…

Mobile marketing for real estate is so in your face right now that it can’t be ignored any longer. The options available for you to create and tailor your mobile application are so plentiful that you could literally have one ready within an hour of…

The topic of tonight’s #retechchat was Building Referrals (Online). Some great discussion ensued tonight about online reviews, the importance of EARNING referrals and asking, and the role trust plays in who you are comfortable referring clients too. Here is the text document that I saved for…

There are a lot of misperceptions floating around out there regarding Google’s famous PageRank and what it is and is not good for. Luckily for us, Rand Fishkin at SEOMoz recently recorded a “whiteboard friday” on the topic that anyone looking to understand the SEO…

One our clients, Jason Richards at NoviProperty.com, asked a question in our Facebook group that I wanted to answer with a blog post (for every questions someone asks, there are likely at least 10 people who have the same question but doesn’t ask it). The…

Based on the votes, the topic of discussion for #retechchat on Monday will be Building Referrals (Online). If you have questions, want to learn, or just lurk – join the conversation Monday at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For…