One our clients, Jason Richards at NoviProperty.com, asked a question in our Facebook group that I wanted to answer with a blog post (for every questions someone asks, there are likely at least 10 people who have the same question but doesn’t ask it). The…

Based on the votes, the topic of discussion for #retechchat on Monday will be Building Referrals (Online). If you have questions, want to learn, or just lurk – join the conversation Monday at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For…

The topic of tonight’s #retechchat was Pros & Cons of Various IDX Vendors. Most of the discussion centered around Diverse Solutions and IDX Broker — as well as the fact that, in many markets, IDX is still not very well understood of embraced by agents. Though they didn’t get much…

Your First At Bat – The Technology Pitches In 2004 I found myself successfully working in the San Diego North County real estate market.  My clients, and my sales, were generated through referrals and mailings.  My initiation into utilizing the internet to get leads was…

The topic of discussion for #retechchat tonight will be IDX’s – Pros/Cons to Various Platforms. If you have questions, want to learn, or just lurk – join the conversation tonight at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For those who…

It’s not a secret that blogging is a long term commitment. If you are expecting to start blogging today and start receiving leads tomorrow — well, you better think again and you should not even start the process. Blogging is a marathon, and you’ve got…

I remember seeing this story on Sports Center a couple years ago; it’s one of those feel good stories that gives you goosebumps when you watch it. I think the message it conveys is spot on — no matter what the circumstances, take advantage of…

Lately I have been brainstorming about what an agents or brokers true value proposition is and how to effectively communicate this to potential clients. This is obviously going to be subjective in nature as one agent’s value proposition is typically going to differ from the…

The topic of tonight’s #retechchat was Maximizing the Use of Zillow/Trulia. Lots of discussion about paid advertising options and the ROI, Zillow Advice & Trulia Voices, and a little bit about listing syndication. Here is the text document that I saved for those who want to…

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return…