Advertising real estate used to be easy. You put up signs in front of the property, held a few open houses and showed up to let people in when they wanted to check out the property. Life was good. Things began to get a bit…

Ready for some margaritas team with geeky real estate conversation? For those in the Orange County, Los Angeles, or San Diego area, there’s a Pre-Agent Reboot tweetup tomorrow evening that you should attend from 6 pm – 9 pm at Pablos Cantina @ The District at…

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced…

Selling real estate is a local game. Buyers in particular want to get a feel for a place. They want to touch, to get a feel for the environment and they want to see themselves not only in a home but in an area. We know virtual…

Great hosting is a must for anyone out there running a real estate blog or website – trust me theres nothing scarier than the thought of losing precious leads or getting in touch with prospective clients because your website is down or having troubles.  But…

I have been networking with agents over the last few weeks about marketing their business online.  Despite the fact that they all came from different backgrounds, ages, genders, and just about anything else you could think of, there was one commonality amongst them all, which…

When starting a conversation, finding things you can relate to the other person is absolutely crucial. If two people have nothing in common, then building a relationship is going to be tough. Enter social objects. The Social Object, in a nutshell, is the reason two…

Who is getting quoted by the local media regarding real estate market trends in your area? I had a discussion about this topic with an John Payson at #REBCSEA last week and saw this tweet from Kristal Kraft — and I decided it’s worth a…

Fair Warning: for the advanced techies reading this, you’ll want to gloss right over this post. And I won’t hold it against you. How many of you have been added to a Facebook Group without your permission? It’s happened to me, and I’ve done it…

When it comes to real estate ad networks — Zillow has Yahoo! Real Estate & hundreds of newspapers. Trulia has CNNMoney. Realtor.com has MSN. Realtor.com just announced their deal with BlockShopper.com yesterday. I think, over the next 12-24 months, we will see a race between Zillow, Trulia, and Move (Realtor.com) to…