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The Most Important Lesson I Learned in Online Real Estate Marketing

The Most Important Lesson I Learned in Online Real Estate Marketing

Tom West, the central character in the Pulitzer Prize winning book “Soul of a New Machine” once said: “Not everything worth doing is worth doing well.” Back in the 70’s, Tom along with perhaps the finest company of computer engineers ever assembled sought to build…

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Real Estate Outside the Box – Questioning the Value of Brick & Mortar

Real Estate Outside the Box – Questioning the Value of Brick & Mortar

One of the many lessons that social media has taught us is that you need to go to where the conversations are happening, then skillfully listen and engage. At the turn of the century, people would congregate down at the general store and swap stories…

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Public MLS Real Estate Sales Statistics – A Model For Real Transparency

Public MLS Real Estate Sales Statistics – A Model For Real Transparency

After the latest attempt at publishing MLS sales statistics for real estate agents in a public forum went down in an inglorious blaze, many people inside and outside the industry are still interested in the possibility of a second try.  It may be an outside 3rd…

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Thank You Steve Jobs

Thank You Steve Jobs

If you haven’t heard the Steve Jobs’ news, you’ve been under a rock today. It’s a sad day for the technology industry, and the world to see a true pioneer, innovator, and leader leave this world at the age of 56. Steve Jobs continually strove…

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Redfin Pulls the Plug on Scouting Report

Redfin Pulls the Plug on Scouting Report

WOW. Redfin just pulled the plug on their VERY talked about Scouting Report feature just 5 days after releasing it to the world. Why did they take it down? According to their CEO Glenn Kelman: The basic problem is that the data wasn’t accurate, first…

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Once Again, It Is the Outsiders Innovating

Once Again, It Is the Outsiders Innovating

Yup, it’s happened again. Outsiders have out innovated real estate industry insiders. This time it is Redfin’s Agent Scouting Report. Any agent’s entire sale history analyzed and overlaid out on a map. Brilliant. For an example, take a look at Kris Berg‘s scouting report. I picked…

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An Incubator Conundrum: Real Estate’s PIE and Innovation

An Incubator Conundrum: Real Estate’s PIE and Innovation

I think we all understand the importance of innovation as the lifeblood of the economy as a whole. It’s pretty simple equation — if businesses don’t innovate and improve, they get beat by others who do. But innovation doesn’t just “happen”. Far from it actually….

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Automated Home Valuations From Trulia, Zillow, Etc: Who Do Estimates, Zestimates, Online Values Benefit?

Automated Home Valuations From Trulia, Zillow, Etc: Who Do Estimates, Zestimates, Online Values Benefit?

Automated home valuations are a growing trend on real estate websites.  While Zillow’s Zestimates are clearly the standout leaders in this field, there are plenty of others. Eppraisal.  Cyberhomes. Trulia has a one-city beta product in the works, while First American has had its own automated valuation model for quite…

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Are Trulia Estimates Too Little, To Late?

Are Trulia Estimates Too Little, To Late?

National real estate player Trulia began its foray into the home valuation space yesterday. Trulia Estimates, as they’re called, are currently in beta and available for sold properties in the San Francisco Bay Area. Brian Boero of 1000Watt Consulting provides a thorough break down of the…

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Social Objects – Who Cares?

Social Objects – Who Cares?

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like…

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