[Note from editor: The “Mastermind Showcase” highlights companies and news from members of the GEM. Today’s showcase: Real Grader] Real Grader is a Digital Agency that measures, manages, and optimizes the online reputation of real estate professionals across search engines, social media, and dedicated real…

In our latest real estate tech entrepreneur interview, we’re speaking with Steven Wynands from Peer Reputation. Steven is another recent addition to the Geek Estate Mastermind. Without further ado… What do you do? I am the Co-founder and CEO of Peer Reputation. We’ve created something…

Creating a great name for your company can be difficult.  For start-ups and technology companies in fast-changing environments, it can be hard to find a stable moniker that represents what your company is today, and will still be appropriate years down the road. As someone…

From: “Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence” “After you answer these questions, you can create a Brand that will work. For the sake of this Blog Series, I will create the Brand … “Beachwood Canyon Hollywood Homes”” Ok, we have our…

Are you a listing agent?  I sure am not.  Rather, I am a marketing agent.  I don’t list property.  I create strategic marketing plans.  I directly influence the sales process on behalf of sellers. The word “listing” completely devalues the work of an effective real…

As review sites like Yelp grow in popularity, so does the need for real estate agents to be cognizant of how that can affect their business. Many agents are reluctant to have this level of transparency, yet this is a reality of today’s web 2.0…

 With everyone wanting to maximize our ‘social graph’ when it comes to either building our real estate business or our personal brand, sometimes that can come with a price: privacy. Being that most everyone reading Geek Estate is on Facebook in some capacity, I wanted…

Kiss Your “RSS” Goodbye! Ok, so I’m hosting “The World’s Best IRL Meetup” for VREBC (Virtual REBarCamp) yesterday in Costa Mesa w/ The talented Ms. Stacey Harmon (and a Cameo appearance by Everyone’s Tech Guy, Loren Nason) when during a break in the action a…

Speaking of online reputation management for real estate professionals, there was a comment by Simon Salloom (more likely an SEO firm on his behalf) on my post about reputation management that I found troubling and quite contrary to the advice given in my presentation. I’ve…

Here is my Online Reputation Management presentation from #vrebc today if you’re interested. If you have questions regarding managing your online reputation, please leave them in the comments and I’ll do my best to answer them all. Thanks to everyone who attended my session. RepMgmt-VREBC…