Most of the posts on this blog center around blogging, WordPress websites, IDX plugins, social media, iPhone apps, and other “real estate tech” tools. But we don’t spend much time talking about online advertising, which, if you have a website that converts traffic to contacts…

There was an interesting discussion on Zillow forum on whether it makes sense for real estate agents to create a web site for every property. Needless to say, there are pros and cons to this idea. SMS mobile marketing can be another Realtor tool to…

While most brokers and agents are “saving” money, there is no better time to build an effective, lead-generating real estate site.
And why a strong domain costs more than gold, and how to go after profitable “long tail” keywords, to sharing my $2,000 website design mistake. I share my heart-wrenching, market-dominating, time-consuming and ultimately profitable strategies for your real estate site.

Reading Seth Siegler’s “A Real Estate Groupon?” post got me thinking this morning. Seth talks about trying to figure out how to use Groupon to sell real estate. I’m thinking along similar lines. However, I don’t think the opportunity is to use the existing Groupon service…

It’s proven that social media marketing, if done right, can lead to business — there are plenty of agents around the country that can tell you that. But how do agents find the time for social media amidst their busy days selling real estate? There’s a…

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to…

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did….

Last week we found that even in this pretty techy community, many people are not relying heavily on the web for their closings.  I have a theory that it’s all about the follow up, or lack thereof.  Let’s find out.

As many social media experts, gurus, and ninjas try to “monetize” social media for their clients, others are focusing simply on the connection and interaction with clients.  Dare I say “engaging”?  Engagement used to be for when 2 people decided to get married, but today…

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I…