Trust is the topic I think about more than any other. It’s the entire basis of Horizon. If we don’t solve trust in the context of home sharing and hospitality exchange, we fail. Seth Godin wrote on the topic recently, saying: The thing is, almost…

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget….

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they…

Anil Dash wrote a post on Medium I’d highly recommend reading. Tech and the Fake Market tactic. Graphic via https://www.propublica.org Is there a fake market in real estate agent selection? That first requires understanding what constitutes a fake market: Consumers can’t trust the information they’re being provided to make…

There’s a lot of talk about AI and bots. Much of it centered around increased conversion and acquisition. Cool tech for the sake of tech is great. But that doesn’t make it a business, nor does it make it a product consumers want (or need) to…

I came across 10 min realty this morning. Request a showing, instantly. Sounds like another CurbCall. The big questions: How will buyers hear about the app? How do you get enough liquidity of agents in a given area to deliver showings in real time? What type…

Some of you may have heard that the W&R Studios team put out another product at Inman. Cloud Attract. Attract buyers and sellers with beautiful landing pages that automatically respond with a home valuation, CMA, or listing alerts. A demo video:   Love the simplicity…

I’ve been seeing a lot of questions about the direction and makeup of the Broker Public Portal and its relationship with Homesnap. I have no direct influence or investment in either group, but plenty of interest. Let’s clear the table first—some of these questions come…

Brian mentioned a theme I’ve been thinking about: I also wonder if the very efficiency that makes teams work right now is also a long-term weakness. The rainmaker/buyer agent/TC pod fueled by online leads captured, scored, routed, incubated and dripped upon can be a lean,…

In my previous post I mentioned I had found a new website/IDX vendor and promised to tell you who it was in an upcoming review post. Well, that time has finally come. The vendor I chose for our Intown Atlanta real estate website is Sierra Interactive…