SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

Sotheby’s supports 3-D (Inman paywall article). That’s cool; some buyers will certainly get value from them. Zillow actually did this last year. Even if Sotheby’s did beat the big boys to the punch, the reality is it doesn’t really matter. If it gets great consumer pick up, Zillow / Realtor.com will…

Windermere announced the W Collection back in June (BizJournal & Windermere). Especially given Windermere is based here in Seattle (and has massive market share), I live here, and I consult for 360modern — I’ll be following this initiative closely. Note: the W Collection is being…

Fred Real Estate Group recently put out a A Fresh Approach To Bend video to showcase Bend (& their brokerage of course). Very well done…, and worth watching if you’re contemplating something similar for your brokerage. https://www.youtube.com/watch?v=kuIW9-VUc1E

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self…

Readers of Geek Estate range from tech savvy agents to technology vendors to aspiring entrepreneurs. I thought I’d share the questions that seem to resurface again and again in my conversations… With entrepreneurs/founders: Can you cover our upcoming news on Geek Estate? Can you write about our startup? How…

SRE Matrix has $200 million in funding from Takeshi Sekiguchi, operating a discount model in Hawaii and San Diego, and looking to expand (see Inman). What are they doing with all that money? Building another national portal… The brokerage planned to have set up shop in…

Great agents have deep, deep local expertise — and an incentive to share it. Hence why I’ve long thought there is a play to be made around showcasing local experts. Zillow Advice and Trulia Voices and Localism (check this press release from 2008) used to…

Localism says they are “the first national neighborhood-level news site!” I’m sorry, I’m calling bullshit. Ever hear of Patch? Outside.in (see here and company history here)? Blockfeed? Seriously marketers — you ruin all credibility (aka trust) by making outrageous claims you are the first to do something. 99.9% you’re lying,…

My morning routine is to make a cup of coffee and peruse the Inman Headlines in my inbox. This morning, I was intrigued by the lead article: The 6 texts you should send every online lead. I (naively) assumed that the article would cover 6 different…