Those of you interested in Virtual Reality & 3D, should listen to the podcast from Wellcomemat… [via WellcomeMat]

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled…

As the head of a real estate brokerage, at some point I got onto some Zillow Account Manager’s distribution list. While I gloss over most of the pitch email I receive, today’s made me stop what I was doing and write this post. Here’s the email…

The other day, one term in the inbound traffic jumped out at me: real estate coffee shop I’m pretty convinced whoever was researching that is pretty damn smart. The reasons a real estate coffee shop makes sense are some of the same reasons I believe a real…

I went to Zillow’s Premier Agent Summit in Seattle this week. It was a focused and well-run event, one that smartly ties in with the company’s current strategy of developing uber-Zillow-agents as its core following and revenue stream. I’ll get back to that in a…

We redesigned StreetAdvisor a few weeks ago, and put a larger focus on appealing to sellers for reviews, the individuals with the largest financial interest to make their neighborhood more appealing to buyers. The pitch: “Maximize the selling price of your home by sharing what you love about your…

[Note from editor: I left a few comments on Relola on my Inman Connect recap, and after an email dialogue with co-founder & CEO Heather Sittig, offered her the chance to tell her side of the story] Relola is dedicated to the success of its members….

Finally. Someone is headed the right direction with giving consumers what they want: access to advice from trusted experts, on their terms (NOT giving up their contact information). See the ask a loan officer page on Maxwell: Well done. Granted, Maxwell only covers mortgages. Now, if…

I saw Connector on Product Hunt today, and thought it would be worth asking the audience here whether you feel it would be a useful tool for your email outreach efforts… Note it only works with Gmail and Google Apps email addresses.

I still believe hyper local is where the opportunity is for those playing the long game in real estate. It’s the only thing that no one can easily replicate. C21 Redwood Realty gets this; see here for context (behind subscription wall). What does investing in hyper local…