I have been using a VA (Virtual assistant) in my business since about 2000. It started out with just needing a little extra help for Christmas cards and then a database mail out. It wasn’t until 2003 that it started to become a normal addition…

Here’s a 15 minute video on the topic of real estate video and website strategies from the Keller Williams National Convention. The panel discussion included Carey Sylvester, Kenn Renner, Ben Kinney, and Sue Adler. Kenn, Ben, and Sue are all driving significant business from their web efforts,…

You all know you should be building relationships with reporters as part of your blogging/marketing strategy. But what’s the best way to do that, and how do you get their attention? Yes, HARO is one source. Another resource to take a serious look at is…

MY WIFE WILL VIOLENTLY PROTEST, but is building and marketing a successful site not unlike half of the pain and time of a full term pregnancy?  It starts with euphoria (not always well thought out), it starts growing on you, it becomes a reality, you…

There is a lot to learn from great video marketing. I have another one for you, this one very different from the one linked in the previous sentence. The video was produced by Colliers International, a firm specializing in commercial real estate. What’s the topic…

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites,…

I answered a question on Quora tonight, and thought this audience would appreciate my take on the situation. The question is from someone I don’t know and references a Groupon deal that was run by a Chicago brokerage. You can see the original article here….

Let’s face it, you’re probably struggling to find top-notch clients in this sluggish economy. Until the year 2020, it doesn’t look like your situation is going to improve. The best thing to do in times like these is get creative by finding new and innovative…

The topic of real estate not being a relationship business has come up twice now in the past week — in the comments on Ines’ post about social objects and it was also the subject of Chris Smith’s post on Inman Next (and Rob Hahn’s rebuttal)….

Creating your company’s own customized URL shortener is faster and easier than you might believe.  Why would a company need/want a custom URL shortener?  I’ll get to that, but if the geeks will please excuse me for a second, the basic premise of URL shorteners…