It’s been quite awhile since the topic of conversion rates on real estate websites was talked about. What conversion rates is your website seeing? (Keep in mind, without context, conversion numbers mean nothing.)

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

Congrats to Rick Ward for launching the redesigned 360Modern. Disclosure: I’ve previously done consulting work for 360Modern.

Remax.com recently got a revamp… The site looks pretty good at first glance. There’s a clean home page, detailed information on the listing detail pages, and a way to look up home values (using Homes.com’s AVM is looks like). It’s all great — but I still…

Anyone reading using the Local Market Explorer WordPress plugin that I blogged about several months ago? I’m looking for an example integration or two to highlight (and yes, that would mean you’d get a link or two from this blog).

“SEO tricks for real estate portals” was another Google search term that resulted in finding Geek Estate this past week. That’s a topic I happen to know a little bit about, having been involved very early on in Zillow’s SEO efforts (2007-2010). SEO is an industry…

Why isn’t there a way to follow all the listing activity (new listings, price changes, pendings, solds) for regions and agents I care about with a native app? Email listing alerts, with a Twitter-like interface (follow agents, brokers, franchises, ZIP codes, neighborhoods, cities). For consumers, it’s a more…

I spoke with Krishna from TLC Engine (True Lifestyle Cost) this morning, and he showed me Emerald Real Estate in Minnesota as a demo site for their lifestyle search technology. I like the idea of searching based on the actual monthly lifestyle cost of a specific home….

[Disclosure: PrimoListing is a sponsor of Geek Estate this month, and this is a sponsored post.] We all know — pictures speak 1,000 words. Buyers want to look at gorgeous photos, that’s no secret. (see here, here, and here). Are you giving them what they want…

For obvious reasons, this blog tends to focus a lot on the opportunities in real estate technology. This is great food for thought for all the entrepreneurs out there, but I think it’s equally as important to consider the solved problems in real estate. Since I’ve entered…