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Building Brand with Social Media at the Brokerage Level

Building Brand with Social Media at the Brokerage Level

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

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To Build or Not To Build Small Community Sites

To Build or Not To Build Small Community Sites

At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site.  I thought the idea was interesting and worth consideration but I am not…

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How to Choose a Real Estate Domain that Helps Drive Leads

How to Choose a Real Estate Domain that Helps Drive Leads

If you are searching for a good domain name for your real estate business, give it some thought before you take the plunge. With millions of websites in the world, you need every advantage you can get. Here are a few things to think about…

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Yahoo Site Explorer is Gone! Now What?

Yahoo Site Explorer is Gone! Now What?

For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a…

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A Brutally Honest Case Study

A Brutally Honest Case Study

For a weeks I have been searching high and low, attending webinars and a two day marketing conference, scouring through forums, spending countless hours on the phone with vendors, and countless more Googling everything and anything I could think of to reinvent my site that…

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Real Estate Website Migration Update

Real Estate Website Migration Update

In my last post on here, I went over the process I was going through migrating my website from a WordPress platform with IDX integration over to the Real Estate Webmasters platform. So here is a little update for those who are following. First of…

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The End of the Web and the Emergence of "Post Social"

The End of the Web and the Emergence of "Post Social"

Those who know me know I’m a huge Fred Wilson fan, who I happen to think is one of the best community builders on the web. But that’s not the point of this post. Fred posted the following video on AVC Sunday, and 1 day…

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#retechchat Transcript – WordPress SEO Strategies

#retechchat Transcript – WordPress SEO Strategies

The topic of last night’s #retechchat was WordPress SEO Strategies. Here is the text transcript that I saved for those who want to read through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). Alternatively, you can view the discussion on TwapperKeeper under…

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Improving The Rental Process with Social Context

Improving The Rental Process with Social Context

We don’t spend much time covering the rental market here on Geek Estate, though clearly it’s a significant chunk of business for many agents in markets like San Francisco, Chicago, and New York. This post on AG got me thinking about rentals a few days…

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Zillow Acquires Diverse Solutions – What Does This Mean for Everyone?

Zillow Acquires Diverse Solutions – What Does This Mean for Everyone?

+ Wow, the Zillow acquisition of Diverse Solutions for $7.8 million in cash and stock is big big news for this industry. I’ve got a unique perspective on this announcement for a few reasons: At Virtual Results, we work extremely closely with Diverse Solutions. Their dsIDXpress…

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