Brand names are hard. As are great slogans. Guessing not many of you have heard the term “enallage” (I hadn’t). What does it mean? A slight deliberate grammatical mistake that makes a sentence stand out — and it makes a ton of sense when it comes to company…

Rand Fishkin’s first white board friday of 2014 is a great topic: What Should I Put On the Home Page? The topic is fitting given I had a conversation with an agent from the Geek Estate community earlier today and we discussed this exact topic….

From: “Step 1 – Branding: 12 Steps Crucial to an RE Professional’s Internet Presence” “After you answer these questions, you can create a Brand that will work. For the sake of this Blog Series, I will create the Brand … “Beachwood Canyon Hollywood Homes”” Ok, we have our…

Are you building a TRUE brand, or a business totally dependent on spending money to earn revenue? It’s a question each and every one of you should be asking yourself. Allow me to expand on the branding discussion I started a few days ago. Every business…

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year…