If there’s one thing for certain in the land of SEO in 2018, it’s uncertainty. The web is riddled with articles and blog posts from SEOs everywhere serving up confusing and contradicting advice on the topic. Then there’s the all-seeing all-hearing Googlebot that can without…

Don’t get me wrong: word-of-mouth referrals and print marketing campaigns are great. This old-fashioned methodology is what drove the lion’s share of my business for well over a decade. However, I’m always looking to grow as both a realtor and a businessman, and that’s why…

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then,…

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need to be ever aware of these trends and how to setup…

When it comes to SEO, most agents are focused on getting to the top of the search results for phrases like “Real Estate Agent in X” or “Where To List My Home.” After all, spending time and money on rising in the search rankings will…

Topical hubs aren’t exactly new but, they’re still a very interesting topic with an expanding knowledge base. Starting to use them with your real estate blog might be exactly what you needed to give you that extra boost. What is a topical Hub? Topical hubs…

If you are running a real estate website (or frankly any type of website), you should be aware of Google’s Panda 4.0 update that occurred on May 20th, 2014. If you are unsure what this means for your website or you are still trying to…

Does your Real Estate Website have outbound links? The typical authority sites Zillow, Walkscore, and GreatSchools offer some great data and insight for your users. But to use that data, you have to link to the source. What is the ranking cost – if any?…

The real estate industry is one of the most complex industries on Earth to gain market share in. The reason for this is the fact that hundreds of real estate agents are all competing against each other in their local market every day, yet they…