Social media is, of course, all the rage these days and it plays an important role in marketing. I’ve stated the obvious but that’s not what this post is about. I’m going to touch on a marketing strategy a number of agents don’t seem to…

I hope everyone knows the importance of link building to getting your site to rank. In short, link building is VITAL to great SEO. Want to learn more about what works and what doesn’t when it comes to building links to your domain? If your…

Realtors hold all the cards (MLS data), but are aggregators squeaking out the win? – photo credit Recently, a Hawaii MLS company (who asked to remain anonymous) audited Hawaii Life Real Estate Brokers and informed me of a few RETS rules and regulations we were violating. The…

In the past, I always concentrated on optimizing my web pages for Google first, and Yahoo! and Bing second. That’s because Google’s competitors delivered a fraction of the traffic—making the search giant my go to source. But when Yahoo! threw in the towel and announced…

As Google continues to evolve its algorithms in order to provide the most relevant search results (and maintain its dominance of the web), real estate professionals must adapt if they are to contend in the highly competitive RE.net world. Up until recently, for many SEO’s…

Literally. Google’s local listing in their search results are now larger then the organic listings. Take a look at this Google search for “Hawaii Big Island real estate.” The first 7 listings are large local results with only 6 natural listings below. The reason this…

Will Google Instant Change The Longtail As We Know It? Recently, I was on Maui (I know…I live a tough life) helping top Wailea real estate agent, Dano Sayles, get up to speed with Hawaii Life’s back end tools. While I was there, I had…

Well, I know it’s been awhile since Google’s May Day update that occurred somewhere between Aug 28 and May 3. But understanding Google’s algorithm changes takes testing, research, and more testing—which takes time. Before I get started, it’s important to understand why the May Day…

The question constantly being asked by agents within my brokerage is, “how do I use social media websites like Facebook and Twitter for real estate lead generation?” At a recent Inman conference I had the pleasure of sitting in on a presentation by Bill Tancer…

Aloha Tony did a survey in recent post that asked, “What percentage of your closings come from the web leads on your personal site? “.  I was amazed to see the high percentage of net savvy Geek Estate agents in the 0 -25% range. I…