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Category Archives: Google

Google’s Panda 4.0 Update

by Sean Matyja on 3:23 pm June 12, 2014

If you are running a real estate website (or frankly any type of website), you should be aware of Google’s Panda 4.0 update that occurred on May 20th, 2014. If you are unsure what this means for your website or you are still trying to piece together what Pandas and Google have in common, then you may want to continue reading. The Basics Google is a search engine that people use by searching in key words to find relevant websites. A typical search can yield … Read More »

Cool Stuff Free: Google Page Speed Service

by Mark Hankel on 6:30 am January 20, 2014

Google Page Speed Service has been around for a number of years. It is in Beta and currently free of charge (it has been free for several years now).  Upon the official release Google Page Speed Service pricing will be competitive. So how does it work?  Google servers dynamically rewrite your code for “Best Practices” and serves the optimized content dynamically using Google Servers throughout the world.  A quick YouTube summary: Google Page Speed Technical Overview I have tried the service and did not see … Read More »

Google Helpouts Launches

by Drew Meyers on 8:33 am November 5, 2013

I wrote about Google Helpouts on my personal blog awhile ago was it was first announced. This is the future of search, for complex search topics…such as real estate. Helpouts launched officially today (official Google Blog). How much would you pay to talk via video chat with someone looking for “homes for sale in San Diego”, or “relocating to Austin”? You can go play around with searching here, or here is a result page for an expert on home inspections. You shouldn’t ignore this (how can … Read More »

Generating Real Estate Leads with Google PPC

by Robert Andolina on 1:18 pm October 18, 2013

Using Google AdWords to run a real estate pay per click campaign can be a highly effective way to generate solid leads. It is important, however, to follow basic steps in the structuring of your pay per click campaign in order to ensure success. Begin by staying focused on the primary dynamic that is involved with any pay per click campaign. Namely, that you will be paying for each instance that an individual clicks on your Google served ad. This requires you to pre-qualify your … Read More »

Optimize Your Google Places Account In Under 30 Minutes

by Colin Bogar on 11:13 am August 30, 2013

It’s time for a Google Places refresh.  For those of you not familiar, please go here immediately and set up your account. The majority of you should be familiar and probably assume that your marketing person or agency has taken care of this. With the tips below I guarantee that within a week your company moves up at least one page on a simple Google Maps search. On the list of things that one should do for their local real estate business, this certainly ranks … Read More »

Google Over SEO Penalty Coming Soon

by Justin Britt on 4:46 pm March 19, 2012

Matt Cutts speaking at SXSW

Photo rights: John Nowak, CNN If you haven’t already began a major SEO overhaul for your real estate website based on Google’s Panda Update—now could be a good time to start. Google doesn’t generally announce algorithm changes before they happen, but, as reported by Barry Schwartz at Search Engine Roundtable, “Google’s head of search spam, Matt Cutts, announced…that Google is releasing an algorithm update specifically to target sites over doing their SEO.” Matt Cutts says, “We are trying to level the playing field a bit. All those people … Read More »

Google's Latest Ranking Factors – 1 Year After Panda

by Justin Britt on 5:57 pm February 27, 2012

3 days after the anniversary of the Google Panda Update—G’s first algorithm targeting poor content—the search giant announces its latest algo update: Panda 3.3. Important Google Updates There are over 40 improvements in the latest Panda update, most noteable are: Link Evaluation Google says, “We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.” What this means? If you’re still trading links, or participating in link building practices … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

Top 10 SEO Tips for Real Estate

by John E. Miller on 2:13 pm September 1, 2011

If you have a real estate website then it is essential that you are property utilizing search engine optimization (SEO) to its fullest. Here are 10 SEO tips that are great for any real estate website. Tip #1: Do Your Research When creating (or promoting) a real estate website, it is essential that you pick the perfect keywords or keyword phrases. When doing so, utilizing Google Keywords can help you to not only find out the competition for each of your desired keywords, but also … Read More »

Google Reaches Out to Real Estate Businesses

by John E. Miller on 2:03 pm August 26, 2011

Google is arguably the best search engine on the web with everything from Google+ to Google AdWords. Over the last several years the company has landed in the top of the Fortune list of the top 100 employers, offering employees everything from nap areas to childcare. From its humble beginnings until now, this beloved company that started back in 1996 has changed the way we utilize the internet and market our businesses. From search engine optimization to rich snippets, Google has yet again set the … Read More »

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