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Tag Archives: Facebook

Tag Archives: Facebook

The Bombshell: Facebook is Coming to Real Estate

by Drew Meyers on 12:04 pm November 14, 2017

It’s finally happening. Facebook is making a massive push into real estate by expanding the real estate listings portion of their marketplace. (via HousingWire). Obviously Facebook’s traffic is incredible. 2 billion actives a month. That dwarfs all other real estate competitors combined (Zillow, Trulia, Realtor, Redfin, Craigslist, etc) by at least 5x and more like 10x. While for sale listings will remain in slow growth mode, Facebook is sourcing rental listings from Zumper and Apartment List — meaning they are going to have a huge amount of rental … Read More »

Real Geeks Releases Facebook Marketing Tool

by Sam DeBord on 8:18 am May 5, 2016

Real Geeks Facebook marketing tool

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook marketing process for Realtors (Disclosure: We have multiple Real Geeks products, but are not paid for promotion or referrals). The hassle with Facebook ads on a large scale is the reproduction of campaigns over time and across different areas. The … Read More »

Mark Zuckerberg Explaining Facebook in 2004

by Drew Meyers on 7:25 am April 4, 2016

Mark Zuckerberg being interviewed in 2004… Yes, I’d say Facebook turned out quite a bit bigger than originally imagined.

Open Graph: Improving Social Media Conversions

by Ben Kubic on 6:22 am November 24, 2015

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph is one of those technologies that sounds complicated (probably because it was designed by engineers) but is actually really simple to implement and has a profound impact on the spread of your content. At it’s core, Open Graph is a few … Read More »

Being Shut Off from External APIs: Blessing or Curse?

by Drew Meyers on 2:11 pm May 15, 2015

As a startup, you often have no choice but to build on external APIs or platforms. In real estate, you’re almost always reliant on IDX/MLS data. Or WordPress. Or Drupal. Or Facebook. Or Twitter. Etc. There are, of course, massive advantages to building on top of other systems. But, doing so makes you dependent on a partner who you have zero control over who can change their mind/policies at any moment. If you’re building, or thinking about building, on top of any external platform, I wrote … Read More »

Building Brand with Social Media at the Brokerage Level

by Justin Britt on 4:38 pm January 19, 2012

Hawaii Life Facebook Insights

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat an email from Mr. Beall. Knee deep in a Hawaii Life interface redesign, however, my Gmail account was left unmanaged and overflowing its 200G limit. Since integrating social media into our real estate search in September 2011, I hadn’t really thought … Read More »

Uncovering Your "Hidden" Inbox in Facebook

by Drew Meyers on 11:54 pm December 20, 2011

Katie Lance at Inman Next put together a great video showing you how to uncover your “hidden” inbox in Facebook. In addition to messages directed at only you, there may be “hidden” messages posted on your business pages to uncover as well. For agents, hidden messages mean potential leads that you are missing out on. I checked my own hidden inbox and found a few legitimate messages that I just responded to, in addition to a whole bunch of other messages that were indeed SPAM. … Read More »

Leveraging Social Media in Real Estate for Maximum ROI

by John E. Miller on 1:29 pm September 16, 2011

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites, social networking has become a major component of marketing campaigns for a wide variety of businesses, fields, and industries. Real estate is no exception. In fact, some could argue that the unique role of buying and selling real estate is … Read More »

Using The Roost App To Plan Your Facebook Posts For The Week

by stephaniecrawford on 12:45 pm September 6, 2011

I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and while engagement is still a little slow, my goal is to post frequently in an attempt to stay “top of mind” with those in my circles. The Roost app makes this simple. Their claim that you can spend only 20 … Read More »

11 Strategies to Rock Your Facebook Fan Page

by Chris Adams on 3:08 pm May 5, 2011

The Problem With Facebook Fan Pages What are the three biggest problems with Facebook Fan Pages? Getting first time visitors, repeat visitors, and exciting visitors so they share your page with their friends. There is only one way to solve these problems and to elevate your Fan Page to a new level, and it won’t be easy. The answer lies in your content strategy. Much like a blog, if you never update the Fan Page, and only feed it with mediocre content, then it will … Read More »

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