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Tag Archives: real estate marketing

Tag Archives: real estate marketing

Localized Link Bait Strategies

by Ryan Clark on 9:10 am July 13, 2011

For my first post I thought I’d stick to writing about something I do best – building quality links. There are many ways to go about building links but doing it right is what concerns me the most. A lot of real estate agents either outsource their link building, do the very least they think is required to get the link, or straight up buy links… We might as well lump in those who don’t do anything at all as well. In this post we’ll … Read More »

Zillow + Yahoo Real Estate Partnership Goes Live

by Justin Britt on 1:01 pm February 3, 2011

Shortly after Google announces they will be removing real estate listings from their maps, Zillow and Yahoo Real Estate’s long awaited partnership goes live today. Is this strictly a coincidence? Strategically this is a great move for Zillow, and will effect the real estate industry in several ways. From a real estate agent’s perspective, this expands marketing reach and puts everything into one user interface…saving agents time and allowing them to focus on other tasks. On one of the MLS committees I sit on in Maui, … Read More »

Will You Be Using Video In 2011?

by James Shiner on 12:16 pm January 13, 2011

I was having a discussion today (via comments on a Facebook status) regarding using video in your marketing in 2011, and the topic of “bad” videos came up. Now this isn’t a new concern by any means. Many people avoid using video in fear that having a poorly lit or shaky video will actually hurt their marketing efforts. To this I always say: “What about awful listing photos? Those are posted far too often, but photos are necessary to sell a home.” Now, whether or not … Read More »

How Real Estate Works when there is no MLS

by Claudia Gonella on 1:00 pm December 7, 2009

For those of you in countries/markets without a MLS, you know your real estate market does not operate in the same way as it does in the US where a Multiple Listing Service is the norm.  At first glance things may appear the same – there are ‘real estate agencies’, ‘listings’, ‘property registrations’ and so on – but dig a little deeper and you’ll find it to be quite different.  This article looks at how the market works for Nicaragua real estate, but much of … Read More »

Real Estate Businesses are Going Mobile

by Brad Andersohn on 3:46 pm October 19, 2009

Real Estate Businesses are Going Mobile Business applications for the Smartphone, Blackberry and iPhone are becoming more of a necessity for today’s Real Estate Industry Professional and Brokerage. Consumers are able to download these applications right from their portable/mobile phones and devices for FREE.  The question is what should be included in your Real Estate Business App? Recently, I had a Business Card app designed by me and built by MobileAppLoader Inc.  At the time, there were only 3 or 4 Real Estate Related Apps … Read More »

Secure Listings With Single Property Sites

by Vincent Socci on 11:50 am December 9, 2008

More and more often, I am passing ‘for sale’ signs that have a rider with a vanity domain plastered on it and I think to myself, it’s finally catching on! Single-property sites are powerful, cost-effective tools to promote property listings both online and offline and for a long time I think they’ve been an overlooked resource that Realtors® haven’t fully taken advantage of. Back in February 2007, Joel Burslem wrote a post about single-property sites on the future of real estate marketing blog. Since then … Read More »

"Back in Season" The Coach Returns w/ an On Line Strategy!

by TheRECoach on 2:27 pm October 8, 2008

Hi Guys, wanted to stop by and let you know I have returned from my “hiatus”, so to speak. I took some time to move from Northern California to Southern California (Long Beach), as well as start 2 BRAND NEW (eek!) Internet based businesses surrounding this crazy industry we work in! One is a consulting and training business, done completely on line through webinars. The other is an on line Real Estate Marketing business, called “Triple Play” Marketing that combines, “in my opinion” (carefully stated, but based on … Read More »

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