You are here: GeekEstate Blog »

Tag Archives: social media marketing

Tag Archives: social media marketing

A Social Lead Generation Opportunity

by Drew Meyers on 5:23 pm December 28, 2015

There are, of course, numerous ways to generate leads for a real estate agents or brokerage. Zillow/Trulia (aka Zillow Group). Realtor.com. Organic SEO. Paid SEM. Content marketing. Working your sphere, day-in and day-out. Another option is social media marketing — finding public conversations about buying or selling in your area, and interjecting yourself into those conversations. Those opportunities exist on sites like StreetAdvisor (see here & here). In Zillow Advice, and Trulia Voices. On City-Data.com (example). In Facebook groups (founders: groups are the next Craigslist for … Read More »

Confessions Of A Social Media Guru

by Robert Andolina on 6:53 am December 21, 2013

Matt Pattoli is the owner of Fity Social Media, a social media marketing agency that helps small & large businesses manage their social media marketing campaigns more effectively. Matt began using social media four years ago when he was a full-time internet marketer and quickly realized the power that social media holds when it comes to building brands and increasing exposure and leads. Together with his partner Grant, they have grown Fity to a global force with clients in several different countries. First, Matt, can … Read More »

4 Key Reasons To Choose WordPress For Your Real Estate Website

by Seth Price on 7:53 am March 13, 2012

WordPress Rules! So, you’ve decided to launch a blog or real estate website? Chances are you’re not doing it alone. That being the case, your next choice should be about which CMS (content management system) you’ll use to simplify all the activities you’d rather not have to be an expert on. Of the platforms out there WordPress has emerged as the clear leader. Here are four reasons why. 1. Popularity WordPress is currently the most popular CMS in use on the Internet. All in all, … Read More »

The Power of Focus and Execution

by Drew Meyers on 11:52 am November 22, 2011

Social media is not easy, nor is it free. Time is money..and social media requires a ton of time on a specific platform if you want to see your investment payoff. And that’s precisely why so many fail. Either, A) they don’t put in the time needed to succeed or B) they put in the time, but spread themselves too thin across too many platforms to succeed with any of them. But articles like THIS start to happen once you focus on mastering a specific platform and … Read More »

Leveraging Social Media in Real Estate for Maximum ROI

by John E. Miller on 1:29 pm September 16, 2011

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites, social networking has become a major component of marketing campaigns for a wide variety of businesses, fields, and industries. Real estate is no exception. In fact, some could argue that the unique role of buying and selling real estate is … Read More »

Real Estate is, Indeed, a Relationship Business

by Drew Meyers on 5:23 pm September 12, 2011

The topic of real estate not being a relationship business has come up twice now in the past week — in the comments on Ines’ post about social objects and it was also the subject of Chris Smith’s post on Inman Next (and Rob Hahn’s rebuttal). I wanted to address it here in more detail since it’s a topic I feel strongly about. Before we dive into this topic, the thing we all must absolutely understand is that it takes all types to make the world … Read More »

Social Objects – Who Cares?

by Ines Hegedus-Garcia on 9:57 am September 8, 2011

Not another article about Social Objects!!  Who cares if you’re into music, golf or heaven forbid….MOJITOS!! The fact is that social objects are “the fuel of the social web” as Social Media Today puts it. They are the things that people like to share, like and comment on within their networks. A social object can be an announcement, a piece of music, a picture, a compelling video, an idea, a question, a quote… Literally everything can be a social object. As long as it’s in … Read More »

What is the Best Way to Utilize Social Media to Drive Traffic Back to your Website?

by Drew Meyers on 12:07 pm August 25, 2011

Here’s a question from one of Virtual Results’ clients – Kurt Maier: What is the best way to utilize social media to drive traffic back to your website? Whereas your website is (or should be) great at conversion, but attracting traffic to it is hard. It’s just the opposite with social media – traffic is easy, but conversion is difficult. It’s the challenge everyone wants to figure out — how to drive traffic back to your website using social media so you can convert that traffic to … Read More »

5 questions about social media and SEO with Real Estate Marketing Wiz Ryan Clark

by Tony Kawaguchi on 9:31 pm February 7, 2011

Ryan Clark has been my marketing and branding consultant for a while now, and we regularly discuss social media and link building for real estate. He’s always in the know about the latest SEO and online marketing, and I’ve been asking him for a year to let me do this short interview for GeekEstate. Ryan’s team is focused on working with big brands and companies in very difficult markets, and my market in Hawaii is one of the toughest. [Tony:]  Tell us about your SEO … Read More »

How Are You Using Facebook Pages As Part of Your Real Estate Business?

by Drew Meyers on 4:50 pm March 19, 2010

I agree with Joel that Facebook is kind of a big deal and I wanted to get some feedback from the Geek Estate audience. It’s now a given you should have a Facebook strategy. For the agents and brokers reading this, how are you using Facebook Pages as part of your day to day business? Do you have it set up as a fan page for you as an individual, or as a community page (such as Brad Coy’s San Francisco Real Estate page or … Read More »

2008 - 2017 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive