1980 called, they want their Real Estate Agent Brand Back! Remember when, in Real Estate, the Agents used to Brand Themselves? “#1 Real Estate Agent in Anytown USA!” or “Joe Blow, Your #1 Lister for Brand X” etc. Things have changed and the biggest mistake made these days is the…

I’m happy to announce Mike Price is taking over as managing editor of Geek Estate Blog. Mike is certainly no stranger to Geek Estate — he’s been with Geek Estate since the beginning as a contributing author, acted as the managing editor in 2010 while…

I just talked about nailing local the other day. Today, NextDoor launched version 2 of their site. Good reminder that people are innovating, every single day in the local space. It may be a month from now, a year from now, or 3 years from…

“It all started with a “Tweet” … Not just any Tweet, but my very 1st Tweet! It was to the former Editor of this very Blog, Mike Price, at that time Mike operated an RE.Net company that handled content syndication. he can now be found…

I’d argue that real estate agents/brokers are in a better opportunity to nail local than anyone else (remember, you should be the local expert). For those who want to reach home owners in your own local area — read this post. It’ll get you thinking…

1.  Listing your property online before advertising to relatives, friends or neighbors. Most agents get a listing, snap photos and upload it online as quickly as possible.  This is a mistake and there is a lesson we can all learn from For Sale By Owners…

From one of my favorite movies of all time – Good Will Hunting. I can’t learn anything from you I can’t read in some fucking book I’m in that camp too. If I interact with someone who just wants to spit facts and figures and…

I was recently introduced to the founders of Closing Time, a collaborative online service for real estate agents, lenders, and home buyers who are navigating the purchase process.  The founders, Jonathan Aizen and Paul Knegten, come from a mix of technology and marketing/advertising backgrounds, and…

Greg Fischer just launched a new website, FWLocal.com. Yet one feature is surprisingly absent. IDX. It’s no secret most of “leads” from agent or broker websites are converted to contact information with IDX. So, is ditching IDX a risk? Sure it is. I’m guessing Greg’s…

Today DoorSteps announced that they opened their doors to consumers. If you read this blog regularly, you know I wrote about DoorSteps a few months ago. What’s the goal of the DoorSteps platform? According to founder Michele Serro… The goal (of the platform) was to ensure…