We know open houses are a fantastic place to meet with potentially extremely warm buyer leads. We know your conversion is going to suck if you don’t gather contact details and follow up. We know buyers want more info (read: data) about the property they…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

Zillow launched Neighborhood Advice. As a home buyer, Neighborhood Advice recommends which friends (via Facebook Connect) to ask about the particular neighborhood or city they are searching in. I would bet almost every single home buyer asks at least a few people — either online…

At a recent real estate marketing conference that I attended, they pushed the idea of building multiple community sites that are laser focused on one area to compliment your big central site.  I thought the idea was interesting and worth consideration but I am not…

For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the…

I was impressed and inspired by watching this video of Ben Kinney speak about lead generation and creating sales. Paraphrasing Ben, he says that if you aren’t successful as a real estate agent .. You – Aren’t Saying the Right Things … or You Aren’t…

If you are searching for a good domain name for your real estate business, give it some thought before you take the plunge. With millions of websites in the world, you need every advantage you can get. Here are a few things to think about…

[Note from the editor: This article is re-posted from Spencerrascoff.com & Spencer’s Active Rain blog. Given the recent listing syndication discussion, I thought it would be relevant to the Geek Estate Community] It’s a new year, so what better time to take on a controversial…

For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a…

For a weeks I have been searching high and low, attending webinars and a two day marketing conference, scouring through forums, spending countless hours on the phone with vendors, and countless more Googling everything and anything I could think of to reinvent my site that…