Don’t get me wrong. I like Google+. I really do. A number of real estate professionals are already using it in hopes of getting ahead of the competition. Everyday, there seems to be new articles stating how amazing Google+ is, how it will annihilate Twitter,…

I’ve noticed an interesting trend developing; agents are adding MLS Widgets to their Facebook page. Some of the Apps being developed for Facebook are complete websites onto themselves that using clever scripting to shoehorn themselves into the Facebook Platform. Others offer sophisticated lead capture capabilities….

Market Leader has been busy this week. First, they announced their new “Market Insider” (essentially a competitor to Altos Research). Then, today, they announced they have acquired Sharper Agent, a technology provider providing online and print marketing suites for agents. They are obviously incredibly focused…

I just got back from Inman Connect San Francisco and can I say, “amazing?” The ideas shared at Inman are nothing short of cutting edge, and when used properly can lead to huge growth as a brokerage. This same wealth of info, however, can also hurt you. Bill…

The topic of tonight’s #retechchat was iPad Apps. If not already, iPads are increasingly becoming known as a must-have for all real estate professionals. From their innovative, sleek design down to their functionality for a mobile professional- I can almost hear those iPad-less drooling… From last…

This is a common SEO question I hear quite often — does having your target keywords in your domain name help you SEO efforts? For those of you wondering about the answer to that question, here is Matt Cutts from Google on the subject (he…

The topic of discussion for #retechchat tomorrow will be iPad Apps. If you have questions, want to learn, or just want to lurk – join the conversation tomorrow at 6 PM PST / 9 PM EST. Remember, you can vote for future topics here. For those who want…

What do alligators eat?  And WHY, oh why would anyone who wants to embrace real estate technology care? Turns out, you see, alligators actually eat the misinformed.  Yep, what you don’t know about the alligator, or the alligator’s teeth, or the alligator’s friends….just might get…

Social media is, of course, all the rage these days and it plays an important role in marketing. I’ve stated the obvious but that’s not what this post is about. I’m going to touch on a marketing strategy a number of agents don’t seem to…

My buddy Darin posted a great reminder regarding the importance of taking care of your home turf (aka your backyard) when it comes to sphere building. Go read it. Sphere building is something I’ve spent a lot, and I mean a lot, of time thinking…