Communication

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Sad Truth: New real estate tools don't integrate with CRM

Sad Truth: New real estate tools don't integrate with CRM

I have seen a disturbing trend of late among vendors and developers of real estate tech tools. Since it baffles me, I’m sure it bothers other agents as well and I would be surprised if it isn’t hampering the sales of efforts of these innovating…

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The Universal Indicator of Success

The Universal Indicator of Success

Want to succeed in business? In life? Want to Change the World? The equation is pretty damn simple. Give a Shit. But seriously give a shit. You can’t fake it. People see through bullshit. Take a queue from Krisstina Wise at Good Life Team —…

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Build Relationships with a Monthly e-Newsletter

Build Relationships with a Monthly e-Newsletter

Is email marketing dead like some have claimed? Or is it alive and well, proving more effective and beneficial over other key channels of communication? As you’ll see below, email communications should not be underestimated and e-Newsletters in particular, combined with Email Campaign Reporting, can…

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Brand culture in turbulent times #MBAre

Brand culture in turbulent times #MBAre

Is your business sailing along smoothly? Free from competition or challenges? If you’re in real estate (and truthfully – any business) then the answer is likely no. Not only no, but not anymore and probably not ever again. The real estate landscape has changed, and…

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Hyperlocal Communities and Community Building

Hyperlocal Communities and Community Building

How many of you are working on building hyper local communities for your neighborhood or city? I’ll take a guess and say “everyone” (at least to the agents and brokers reading). How many of you understand community building? I’m guessing the answer is “not many”….

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If This Then That:  Top 10 ifttt Recipes for Real Estate Agents

If This Then That: Top 10 ifttt Recipes for Real Estate Agents

If This, Then That is a new company with a plethora of tools designed to automate, simplify, and organize your online world.  They have broken down the code and APIs of online services including Facebook, Twitter, Google, and many others, and created services that automate…

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Do You Have a Pinterest Strategy?

Do You Have a Pinterest Strategy?

I’ll be 100% honest — I’m sick of hearing about Pinterest. The site has been around over two years, but all of a sudden, everyone and their mother is writing about them. That said, I don’t want to discount the platform is an irrelevant platform…

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25 Facebook Marketing Tips for Real Estate Professionals

25 Facebook Marketing Tips for Real Estate Professionals

According to CheckFacebook.com stats for Feb. 19th, Facebook bragged a staggering 792+ million users worldwide with the United States in the lead with 155+ million users. Many businesses have thrived thanks to this giant social network, including Real Estate professionals. However, in order to win…

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Better Voicemail for Real Estate Agents – and a Special Offer for the Geek Estate Community

Better Voicemail for Real Estate Agents – and a Special Offer for the Geek Estate Community

What do you currently use to handle your voicemail? I’m guessing it’s either Google Voice, your standard voicemail that comes with your mobile phone, or some other add on service you’ve randomly stumbled upon along the way. Sure, regular voicemail works. But we all know…

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Building Brand with Social Media at the Brokerage Level

Building Brand with Social Media at the Brokerage Level

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…

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