For real estate agents, helping clients buy and sell homes is arguably more difficult than ever before. Competition is higher and tighter for a smaller number of clients who, understandably, fear the impact of a down real estate market and are reluctant to take the…

Katie Lance at Inman Next put together a great video showing you how to uncover your “hidden” inbox in Facebook. In addition to messages directed at only you, there may be “hidden” messages posted on your business pages to uncover as well. For agents, hidden…

Social media networks such as Facebook and LinkedIn have truly changed the way we do business across the world, including real estate. When it comes to everything from shopping to buying a house, many people first turn to the internet before spending time in the…

I have been using a VA (Virtual assistant) in my business since about 2000. It started out with just needing a little extra help for Christmas cards and then a database mail out. It wasn’t until 2003 that it started to become a normal addition…

Social media networking (or social networking, or social media, or a plethora of alternative descriptions) has taken the business world by storm over the past few years. With the advent of Twitter, Facebook, LinkedIn, and a host of other social media applications, tools, and websites,…

The topic of real estate not being a relationship business has come up twice now in the past week — in the comments on Ines’ post about social objects and it was also the subject of Chris Smith’s post on Inman Next (and Rob Hahn’s rebuttal)….

I’ve been using the Roost App to pre-plan my Facebook business page posts for a few weeks and I must say that I’m impressed with the ease, convenience and supplied content. My personal real estate fan page has been around for about a year, and…

Just about every real estate professional I know has used direct mail at some point in his or her career. The reasons are obvious: Direct mail can be infinitely personalized; is relatively affordable; is low-tech enough for mass consumption; and delivers a pretty decent return…

I’ve noticed an interesting trend developing; agents are adding MLS Widgets to their Facebook page. Some of the Apps being developed for Facebook are complete websites onto themselves that using clever scripting to shoehorn themselves into the Facebook Platform. Others offer sophisticated lead capture capabilities….

My friend Jimmy Mackin posted an amazingly detailed overview of all the functionality of Facebook pages. If you are looking to better understand how to use pages, I highly encourage you to head over to his blog and read it.