If you’re struggling to understand how to best start or maximize the return on your social media efforts you’ll want to check out this Webinar on 9/23 at 11 PST. There are a lot of people in the RE landscape selling solutions to social media….

It’s proven that social media marketing, if done right, can lead to business — there are plenty of agents around the country that can tell you that. But how do agents find the time for social media amidst their busy days selling real estate? There’s a…

With the recent news of existing July home sales plunging (27.2%) to its lowest level in approximately 15 years. Some economists are predicting a double dip recession. A couple reasons are because a lot of the banks are holding foreclosures off the market along with…

High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer…

Last week I attended Raincamp hosted by Active Rain in San Diego.  I thought it a good idea to step off of my own platform of what I know about online marketing for the real estate industry and simply see what others are doing to…

That’s the question I want to put out there for everyone. In the world of PPC, there are many players. For today’s discussion, I’m going to focus on Google since they own 80%+ of the market. What’s remarketing you ask – great, glad you did….

There is a lot of buzz out there about how great it is to get property listings from your IDX on your site indexed. There are some that say it brings a great benefit for SEO and others that think it is more important because…

According to Wikipedia: Social search or a social search engine is a type of web search that takes into account the Social Graph of the person initiating the Search Query. When applied to web search thisSocial Graph approach to relevance is in contrast to established algorithmic or machine-based…

“This is not my Locker” I know it is inevitable that I will be asked (perhaps 100’s of times) “What did you learn from Inman Connect SF this week”? or “What was the most interesting thing you learned at Inman Connect SF”? or some variation…

I’ve now touched on the importance of building trust and the most important factor to keep in mind when building your sphere. With this post (my 3rd and final post on “sphere building”), I wanted to explain HOW I go about networking/sphere building/relationship building on…