Okay, I guess I lied yesterday when I said this was a two part post — I’m splitting the topic of “sphere building” into three posts because it’s such a large and important topic. Yesterday, I posted about the importance of building trust as a…

I always hear people telling agents that “building their sphere” is the most important thing they can do for their business. I certainly agree and often tell agents the same thing myself. Particularly for those in the real estate business, the amount of money you…

When Eric Bryant wrote the original Kiss Your “RSS” Good-bye, he was referring to RSS feeds being a thing of the past as social networking sites like Twitter provided a filter for really good articles, “Kinda like a ‘Human Aggregator’”. I thought this was a…

I am always looking for new effective ways to drive more traffic to my site and help others do the same, so I wanted to explore the most effective ways to do that without organic search engine rankings. Not everyone can get in the top…

I had the opportunity recently to engage in a fantastic conversation with 3 thought leaders. Their knowledge and experience regarding the impact of technology, the web and social media as it relates to contemporary real estate professionals generated over an hour of thought provoking views…

For the real estate professionals reading this looking to get a leg up on the competition and put together a complete website and social media strategy (& get it implemented), this blog post is for you. A broad range of companies and individuals servicing the…

Drip email campaigns seem to be one of the big marketing ideas agents are using these days… Agents are actually taking the users that are signing up on their websites to receive new listing email alerts of new properties and placing them on a drip…

I agree with Joel that Facebook is kind of a big deal and I wanted to get some feedback from the Geek Estate audience. It’s now a given you should have a Facebook strategy. For the agents and brokers reading this, how are you using…

I wanted to share something with you today that is really, really cool. It’s Mobile Tagging: the Interactive 2D Barcode Reader from Microsoft. What if your potential customers (both buyers and sellers) were walking around with a 2D barcode scanner in their pocket? Well, they…

I would love to get some real hard facts from agents that are actually tracking stats with goals through analytics. Not just agents that think one way is better than the other based on their feelings and their comfort level, but real data. Most likely…