Four killer real estate domain names are on the market… House.com HomeRefinancing.com HomeFinance.com PropertyRental.com That collective lot of domains are worth a pretty penny in SEO value. Who is interested? If so, contact Robert Davis via email at [email protected]. PS: If you find out what…

I saw the news that NAR is launching the .realestate top-level domain later this year, which is a result of winning the rights to do so back in 2014. Domain names are not valuable by themselves. They aren’t going rank in Google without great content and backlinks, both of…

Zillow recently launched a new brand, Out East. It’s a portal for the Hamptons, joining Street Easy as a Zillow Group consumer brand on the East coast. It’s the result of their acquisition of Hamptons Real Estate Online (see here), which turned out to be…

If there’s one thing for certain in the land of SEO in 2018, it’s uncertainty. The web is riddled with articles and blog posts from SEOs everywhere serving up confusing and contradicting advice on the topic. Then there’s the all-seeing all-hearing Googlebot that can without…

Organic SEO traffic is an increasingly competitive user acquisition channel for brokerages/agents — especially as the big players gobble up organic slots with domains like RealEstate.com. I do wonder whether SEO as a whole should be a shrinking or growing area of strategic investment. Rand at Moz published…

Here’s a link building idea for those thinking about your business on a long enough time span to invest in SEO… Support crowdfunding campaigns on platforms such as Kickstarter, Patreon, and IndieGoGo — especially if you can get in early enough with one to become a showcase supporter/sponsor. You’ll…

There’s a proposal for NAR to change IDX policy to include a link back to a listing brokerage’s website within every IDX listing display. This has been suggested and supported by Redfin’s Glenn Kelman and WAV Group’s Victor Lund. References: Geekestate by Drew Meyers Notorious by…

Earlier this week, I saw Victor Lund’s post about Glenn Kelmans’s call for IDX policy revisions requiring link backs to the broker. My first reaction was: this is a brilliant initiative/strategy. For Redfin. Not for the industry. I planned to write a blog post. Then,…

SEO (Search Engine Optimization) is an important aspect of online marketing. It’s especially true in the competitive world of maintenance professionals where bid prices for keywords on Google are extremely expensive. This has an impact on small businesses, real estate investors, and homeowners. When I…

Everyone wants to see an example of someone using your product/service in a way they should be using it. StreetAdvisor is no different. The value proposition for sellers is clear, and the agent/broker value proposition is the ability engage with buyers and sellers who have self…